Odnosi z javnostmi v krajevni skupnosti Slavka Šlandra

Hafner, Maša

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Title:	Odnosi z javnostmi v krajevni skupnosti Slavka Šlandra
Authors:	ID Hafner, Maša (Author) ID Ferjan, Marko (Mentor) More about this mentor...
Files:	UN_Hafner_Masa_2019.pdf (1,56 MB) MD5: C7E122B622CDCF31C30A9F723283AE4E PID: 20.500.12556/dkum/d1737417-ad6f-4ac1-b4ec-3d344ee49bb4
Language:	Slovenian
Work type:	Bachelor thesis/paper
Organization:	FOV - Faculty of Organizational Sciences in Kranj
Abstract:	V diplomskem delu Odnosi z javnostmi Krajevne skupnosti Slavka Šlandra smo raziskovali, kako občani gledajo na vsebine zanimanja, ki se pojavljajo v občini, posebej na območju Krajevne skupnosti Slavka Šlandra. V uvodu smo razložili problem odnosov z javnostmi, njihovo definicijo in cilje odnosov z javnostmi. Pojasnili smo tudi namen diplomskega dela in kakšno je delovanje lokalne skupnosti v okviru odnosov z javnostmi. Podali smo grobi opis raziskave, ki smo jo izvedli. Predstavili smo okoliš, kjer smo izvedli anketo, tj. Krajevno skupnost Slavka Šlandra: kje leži, koliko ulic ima in koliko krajanov. Na koncu uvoda smo izpostavili omejitve ali težave, ki bi se lahko pojavile pri izdelavi diplomskega dela. Dve izmed njih sta dovolj številčna ustrezna literatura in zadostno število anketirancev. Rezultate raziskave smo dobili s pomočjo ankete in jih na koncu tudi analizirali. V prvem poglavju smo navedli več definicij odnosov z javnostmi. Nato smo predstavili zgodovino, kje in kdaj so nastali odnosi z javnostmi; navedene so tudi posamezne prelomne letnice. Sledijo modeli, ki so predstavljeni z bistvenimi značilnostmi. V drugem poglavju so opisani številni cilji odnosov z javnostmi. Zelo pomembno je tudi način izvajanja odnosov z javnostmi, kar je predstavljeno v odstavku 2.5. Sledi tretje poglavje, v katerem smo pojasnili, kaj je najpomembnejše za uspešnost menedžmenta organizacije kot je krajevna skupnost. Predstavili smo tri večje skupine za uvajanje strateškega menedžmenta v določeni organizaciji. Omenili smo avtorja Verčiča, ki je predpostavil nivoje deležnikov, javnosti in problema. V četrtem poglavju smo se osredotočili na odnose z javnostmi v lokalnih skupnostih. Najprej smo definirali Krajevno skupnost Slavka Šlandra in jo primerjali z navedenimi opredelitvami. Razložili smo tudi piramido vodenja, pogoje za položaj vodilnega in kakšne vodilne skupine obstajajo znotraj lokalne skupnosti. Drugi del diplomskega dela obsega raziskava. Izvedena je bila s pomočjo ankete, sestavljene iz treh sklopov. V prvem sklopu smo ugotavljali zanimanja anketirancev za izpostavljeno problematiko v KS Slavka Šlandra, v drugem sklopu obveščenost anketirancev o tem in v tretjem sklopu njihovo angažiranost.
Keywords:	odnosi z javnostmi, identiteta organizacije, pridobivanje informacij, komuniciranje, lokalne skupnosti
Place of publishing:	Maribor
Year of publishing:	2019
PID:	20.500.12556/DKUM-73021
COBISS.SI-ID:	8086803
NUK URN:	URN:SI:UM:DK:RVSHHF1Z
Publication date in DKUM:	07.02.2019
Views:	1336
Downloads:	72
Metadata:
Categories:	FOV
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Licences

License:	CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International

Link:	http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:	The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:	21.01.2019

Secondary language

Language:	English
Title:	Public relationships in a local community Slavka Šlandra
Abstract:	In my degree paper I was exploring public relations on some area. In my case was local community Slavka Šlandra. In introduction I explain definition of public relations and their history, problems and also what are their goals. I explain what is also purpose of my degree paper and working some local community on their public relations. We can see also my description of my research but just point of that. I also introduce the environment when the research was delivered. So where is going on, how many streets is concluded this local community and how many people are part of this local community. For the end of introduction I describe also problems which could get when I write my degree paper. One of them is a lot of literature and of course many as possible peoples which will be answering on my questions. As methods for working used questionnaire with which I did some research. The first chapter is based on some definition of public relations from different authors and how they look on that. In next chapter I talk about history where is the most important thig where and when public relations begin. In next chapter I write about some public relations models and what is very important about them. Continuing with some goals which are very important that public relations need to get for successful connection between local community and people. Another important thing about public relations is how we performing them. For the successful local community is special important to have good management. To train strategic management in local community we need 3 bigger groups like said Verčič. Level of participle, public relation and problems. Then I focus on public relations in local community, especially on my area. You can find explanation how everything takes a lead and what is important when you do this. And for the end was some research which I did with some questionare with help of people which live in local community Slavka Šlandra. I also explained how to be am leader and how anyone could get there. The last bigger chapter is my research in which I am wondering how people are agreed, interested and engaged in public relations. Every complex included 13 examples which are represented the most serious problems on their area like as community Domžale. People have more options to express their opinion. With some seven degree ladder from one to seven. We find out that in area of interesting and agreement more popular than area of engagement. At the first complex we can that with 5,30% are areas for cyclists and walkable the interested area for community. At least just 4,59% people in community are interested in making noise. From the next chapter we can see the biggest agreement about security older people with 4,51%. Just with 3,57% people in community agree about civil protection. At last area is again about making noise with just 4,26%. The biggest percent like 5,11 is with area for bycicles. For the end I explain some answer from people and write some facts what I found about their opinion. Continuing with some short analyze where I wrote what was good and what was bad when I interview that people. In my degree paper I was exploring public relations on some area. In my case was local community Slavka Šlandra. In introduction I explain definition of public relations and their history, problems and also what are their goals. I explain what is also purpose of my degree paper and working some local community on their public relations. We can see also my description of my research but just point of that. I also introduce the environment when the research was delivered. So where is going on, how many streets is concluded this local community and how many people are part of this local community. For the end of introduction I describe also problems which could get when I write my degree paper. One of them is a lot of literature and of course many as possible peoples which will be answering on my questions.
Keywords:	- Public relations - Identity of organization - Recruiting of information - Communication - Local comunnities

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