| Title: | Konkurenčno pozicioniranje znamke na primeru podjetja Tondach Slovenija d.o.o. : diplomsko delo |
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| Authors: | ID Vegič, Anita (Author)
ID Iršič, Matjaž (Mentor) More about this mentor...  |
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| Files: |  vegic-anita.pdf (744,58 KB)
MD5: CACD87E4D57F2E9DB6FEC2C04B772352
PID: 20.500.12556/dkum/b9e33ea2-5a0c-4c22-ad6c-7b7872c41787
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| Language: | Slovenian |
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| Work type: | Undergraduate thesis |
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| Organization: | EPF - Faculty of Business and Economics
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| Keywords: | pozicioniranje, konkurenčnost, prednost, tržne poti, blagovne znamke, tržne raziskave, marketing mix, marketinški splet, imena, strategija trženja, tržne raziskave, cilj, odjemalec, zadovoljstvo, izdelki, politika izdelka, vrednotenje, image, marketing, trženje |
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| Place of publishing: | Turnišče |
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| Publisher: | [A. Vegič] |
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| Year of publishing: | 2006 |
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| PID: | 20.500.12556/DKUM-7408 |
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| UDC: | 658.626(043.2):691.424(497.4 Boreci) |
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| COBISS.SI-ID: | 8610076 |
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| NUK URN: | URN:SI:UM:DK:NEJ2ZGJR |
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| Publication date in DKUM: | 28.09.2007 |
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| Views: | 3244 |
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| Downloads: | 499 |
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| Metadata: |    |
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| Categories: | EPF
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