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Title:Sistem nabave z raziskavo marketinškega spleta v podjetju Fortis Maribor, d.o.o. : diplomsko delo
Authors:ID Kozic, Jernej (Author)
ID Buchmeister, Borut (Mentor) More about this mentor... New window
ID Pisnik, Aleksandra (Mentor) More about this mentor... New window
Files:.pdf UN_Kozic_Jernej_2019.pdf (1,82 MB)
MD5: B21A9628373B0E75C32F82B4E815474A
PID: 20.500.12556/dkum/e08c0039-9d71-47c7-9cc5-d3ee25bdca36
 
Language:Slovenian
Work type:Bachelor thesis/paper
Typology:2.11 - Undergraduate Thesis
Organization:FS - Faculty of Mechanical Engineering
Abstract:V diplomskem delu sem predstavil nabavno poslovanje in marketinški splet. Praktični del diplomske naloge sem opravil v sodelovanju s podjetjem Fortis Maribor, d. o. o. V praktičnem delu sem opisal sistem nabave v podjetju ter opravil ABC analizo in XYZ analizo za nabavljene materiale v preteklem letu. Dobljene rezultate sem ovrednotil in predlagal možne rešitve. Z opisanim marketinškim spletom podjetja sem opozoril na prednosti in slabosti, ki jih ima podjetje na tem področju.
Keywords:nabava, marketinški splet, ABC analiza, XYZ analiza, izdelek, cena, marketinške poti, marketinško komuniciranje, Fortis Maribor, d. o. o.
Place of publishing:Maribor
Place of performance:Maribor
Publisher:[J. Kozic]
Year of publishing:2019
Number of pages:VIII, 48 f.
PID:20.500.12556/DKUM-74097 New window
UDC:658.7/.8(043.2)
COBISS.SI-ID:22830614 New window
NUK URN:URN:SI:UM:DK:LH46OPYW
Publication date in DKUM:03.09.2019
Views:1489
Downloads:91
Metadata:XML DC-XML DC-RDF
Categories:KTFMB - FS
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Licences

License:CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International
Link:http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:05.08.2019

Secondary language

Language:English
Title:Purchase system with marketing mix research in company Fortis Maribor, d.o.o.
Abstract:The diploma introduces the purchase business and the marketing mix. The empirical part of the diploma, describing the company’s purchase system and introducing the ABC and XYZ analysis for purchased materials within the last year, has been realized in cooperation with the company Fortis Maribor, d. o. o. After evaluating the data, possible solutions have been given. By describing the company’s marketing mix, the company’s advantages and weaknesses in the field of its purchase system have been pointed out.
Keywords:purchase, marketing mix, ABC analysis, XYZ analysis, product, price, place, promotion, Fortis Maribor, d. o. o.


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