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Title:Uporaba globalne platforme za množično financiranje Kickstarter za lansiranje izdelka za športne aktivnosti v vodi imenovanega Skippy : diplomsko delo
Authors:ID Hostnik, Martin (Author)
ID Ficko, Mirko (Mentor) More about this mentor... New window
ID Pisnik, Aleksandra (Mentor) More about this mentor... New window
Files:.pdf UN_Hostnik_Martin_2019.pdf (3,02 MB)
MD5: 3A03A07630E3A8EDA3ADE7A0C40E86E6
PID: 20.500.12556/dkum/e9ce7988-82b8-4069-8085-4d73c49655e7
 
Language:Slovenian
Work type:Bachelor thesis/paper
Typology:2.11 - Undergraduate Thesis
Organization:FS - Faculty of Mechanical Engineering
Abstract:V diplomskem delu bo predstavljeno množično financiranje kot optimalna alternativa zbiranja denarnih sredstev za posameznika na začetku podjetniške poti. Opisano bo delovanje najpopularnejše globalne platforme za množično financiranje Kickstarter ter pomen skupnosti in komunikacije za izvedbo uspešne kampanje. Prav tako bo predstavljena lastna izkušnja uporabe globalne platforme Kickstarter za lansiranje izdelka za športne aktivnosti v vodi, imenovanega Skippy, ter potrditev zanimivo postavljene teorije o delovanju globalne platforme.
Keywords:množično financiranje, globalna platforma Kickstarter, Skippy, komuniciranje, skupnost
Place of publishing:Maribor
Place of performance:Maribor
Publisher:[M. Hostnik]
Year of publishing:2019
Number of pages:VII, 47 f.
PID:20.500.12556/DKUM-74592 New window
UDC:658.14:330.14(043.2)
COBISS.SI-ID:22983702 New window
NUK URN:URN:SI:UM:DK:VPUNQXTG
Publication date in DKUM:23.09.2019
Views:1373
Downloads:88
Metadata:XML DC-XML DC-RDF
Categories:KTFMB - FS
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Licences

License:CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International
Link:http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:31.08.2019

Secondary language

Language:English
Title:Use of a global crowdfunding platform Kickstarter to launch a product for sporting activities in the water called Skippy
Abstract:The diploma thesis will presenet crowdfunding as an optimal alternative to raising money for an individual at the beginning of their own entrepreneurial journey. It will describe the operation of the most popular global crowdfunding platform Kickstarter, as well as the importance of community and communication for a sucessful campaign. It will also showcase my own experience of using the global platfom Kickstarter to launch a product for water sports activities called Skippy and validate an interesting theory of how the global platform Kickstarter works.
Keywords:crowdfunding, global platform Kickstarter, Skippy, communication, community


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