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Title:Analiza in optimizacija prometa spletne trgovine : zaključno delo
Authors:ID Tomić, Ilija (Author)
ID Holobar, Aleš (Mentor) More about this mentor... New window
Files:.pdf VS_Tomic_Ilija_2019.pdf (1,66 MB)
MD5: 80B07CCD84CD92A9519BE540389192E7
PID: 20.500.12556/dkum/c088b462-95a4-47a2-ab81-f2a13339237e
 
Language:Slovenian
Work type:Bachelor thesis/paper
Typology:2.11 - Undergraduate Thesis
Organization:FERI - Faculty of Electrical Engineering and Computer Science
Abstract:V tem diplomskem delu smo na kratko opisali spletno trgovino SWAN Slovenija. Podrobno smo analizirali dosedanji promet (položaj rezultatov iskanja, število obiskovalcev, demografijo uporabnikov) in opravili vse potrebne posodobitve strani po katerih spletni iskalniki kategorizirajo in razvrščajo rezultate iskanj. Najpomembneje je izbrati ustrezno vsebino in pravilno vključiti ključne besede, po katerih si želimo, da bi nas uporabniki našli. Pomembno je, da je čas nalaganja naše spletne strani zelo kratek. Na to vplivajo velikosti podatkov (največkrat slik in videoposnetkov) in število povezav. Za tem smo še enkrat analizirali promet in položaj spletne trgovine, primerjali s kontrolno analizo in ugotovili, da se je promet na strani dvakrat povečal ter položaj strani pri poizvedbah dvignil za 25 %. Dokazali smo, da optimiziranje strani pozitivno vpliva na promet in položaj pri poizvedbah.
Keywords:Analiza, Optimizacija, Swan, Slovenija
Place of publishing:Maribor
Place of performance:Maribor
Publisher:[I. Tomić]
Year of publishing:2019
Number of pages:VIII, 29 str.
PID:20.500.12556/DKUM-74595 New window
UDC:004.774(043.2)
COBISS.SI-ID:22913558 New window
NUK URN:URN:SI:UM:DK:ALQJYZTT
Publication date in DKUM:21.11.2019
Views:1209
Downloads:116
Metadata:XML DC-XML DC-RDF
Categories:KTFMB - FERI
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Licences

License:CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International
Link:http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:01.09.2019

Secondary language

Language:English
Title:Analysis and optimization of the online shop traffic
Abstract:In this thesis we have briefly described the online shop SWAN Slovenija. In detail, we have analyzed the traffic so far (the position of search results, the number of visitors, user demography) and have completed all the necessary updates to the website according to which search engines rank and score the results of searches. The most important thing is to choose the right content and correctly include the keywords through which we want users to find us. It is important that the loading time of our website is very short. This affects the size of the data (most pictures and videos) and number of server calls. After the update of the online shop we once again analyzed the traffic and its ranking in search engines. We found that the page traffic doubled and that page rank increased by 25 %. We've demonstrated that page optimization has a positive effect on site traffic and search rank.
Keywords:Analysis, SEO, Swan, Slovenia


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