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Title:Izdelava in optimizacija spletne trgovine
Authors:ID Dindić, Ernes (Author)
ID Baggia, Alenka (Mentor) More about this mentor... New window
ID Urh, Marko (Comentor)
Files:.pdf UN_Dindic_Ernes_2019.pdf (2,01 MB)
MD5: 20CCC94C70EA4107301CC6CEF89F001E
PID: 20.500.12556/dkum/8db6f6e4-62c7-4675-9aa8-ea778700625c
 
Language:Slovenian
Work type:Bachelor thesis/paper
Typology:2.11 - Undergraduate Thesis
Organization:FOV - Faculty of Organizational Sciences in Kranj
Abstract:Poslovanje, trženje, marketing in prodaja se danes pretežno opravljajo na spletu, zato je tudi spletna trgovina danes nujna za katerokoli trgovsko podjetje. V okviru diplomskega dela smo izdelali spletno trgovino za malo podjetje, ki se ukvarja s prodajo trakov LED, napajalnikov in dodatne opreme za trakove LED. Za pripravo spletne strani smo uporabili sistem WordPress ter vtičnik WooCommerce. orodjiV diplomskem delu predstavljamo teoretične osnove optimizacije spletne strani, ki jih uporabimo tudi na praktičnem primeru. Končna analiza kazalnikov optimizacije kaže da smo uspešno izvedli vse predvidene aktivnosti za povečanje prepoznavnosti spletne strani na spletu.
Keywords:spletna trgovina, spletna stran, optimizacija spletne strani
Place of publishing:Maribor
Year of publishing:2019
PID:20.500.12556/DKUM-74705 New window
COBISS.SI-ID:8145427 New window
NUK URN:URN:SI:UM:DK:GHPXBPSE
Publication date in DKUM:14.11.2019
Views:1493
Downloads:254
Metadata:XML DC-XML DC-RDF
Categories:FOV
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Licences

License:CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International
Link:http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:04.09.2019

Secondary language

Language:English
Title:Development and optimization of an online store
Abstract:Business, marketing and payments are nowadays largely done online, therefore online commerce is a must-have for any contemporary trading company. As part of the diploma thesis, we created an online store for a small company that sells LED strips, power supplies and accessories for LED strips. We used WordPress software the WooCommerce plugin to build the website. Based on the theoretical concepts of website optimization, the optimization is performed at the discussed website using different tools. The analysis shows that we have successfully completed all the proposed activities to improve the webiste visibility.
Keywords:online shop, web page, website optimization


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