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Title:Inovativni načini ustvarjanja dodane vrednosti izdelkom in storitvam
Authors:ID Petelin, Klemen (Author)
ID Maletič, Matjaž (Mentor) More about this mentor... New window
Files:.pdf VS_Petelin_Klemen_2019.pdf (2,83 MB)
MD5: 46ADA326C960E83EFA70FAFB4892FD0E
PID: 20.500.12556/dkum/3d122842-b7cd-4dca-9d5f-aead6f571217
 
Language:Slovenian
Work type:Bachelor thesis/paper
Typology:2.11 - Undergraduate Thesis
Organization:FOV - Faculty of Organizational Sciences in Kranj
Abstract:V sodobnem času se podjetja soočajo z vse večjo konkurenco in da bi izstopala iz te množice ter si zagotovila konkurenčno prednost, je ključnega pomena, da si ustvarijo dodano vrednost. Ljudje se za nakup odločajo na podlagi različnih dejavnikov, najpomembneje pa je, da bo izdelek ali storitev zadovoljil njihove potrebe. Izhajati je potrebno iz perspektive strank, oziroma kupcev, na kar opozarja tudi Gibson (2015, str. 184); da najdemo nove priložnosti za inoviranje, se moramo postaviti v vlogo naših strank in začeti gledati na znamko, izdelke in storitve skozi njihove oči. Na primeru zaposlitvenega portala Mojedelo.com, ki je v lasti podjetja Styria digital marketplaces d.o.o., smo ugotavljali pomembnost dodane vrednosti izdelkov in storitev na primeru kariernih sejmov, ki jih prej omenjeno podjetje organizira že petnajsto leto. Raziskali bomo elemente, ki prinašajo dodano vrednost (kvaliteta, prihranek časa, boljše počutje). S pomočjo postavljenih raziskovalnih vprašanj smo ugotovili, kateri elementi prinašajo omenjenemu podjetju dodano vrednost.
Keywords:dodana vrednost, edinstvena ponujena vrednost, odkrivanje strank, poslovni model canvas, value proposition canvas, inovativnost, vitko, študija primera
Place of publishing:Maribor
Year of publishing:2019
PID:20.500.12556/DKUM-74886 New window
COBISS.SI-ID:8139027 New window
NUK URN:URN:SI:UM:DK:OOMNWC6B
Publication date in DKUM:23.10.2019
Views:1265
Downloads:168
Metadata:XML DC-XML DC-RDF
Categories:FOV
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Licences

License:CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International
Link:http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:11.09.2019

Secondary language

Language:English
Title:Innovative ways of creating added value to products and services
Abstract:Nowadays, companies are facing increasing competition, which is considered as a factor that facilitate creation of added value to be able to gain competitive edge. It is crucial that they create added value. People decide to buy products and services based on a variety of factors, but most importantly, the product or service must meet needs of customers. It must be taken from the perspective of customers as Gibson (2015, p. 184) points out; to find new opportunities to innovate, we need to put ourselves in the role of our customers and start looking at the brand, products and services through their eyes. In the case of the employment portal Mojedelo.com, which is owned by Styria digital marketplaces d.o.o., we have explored the importance of the added value of products and services in the case of career fairs organized by Styria digital marketplaces d.o.o., for the fifteenth year. We will explore elements that bring added value (quality, time saving, better health). Research questions were developed to provide the focal point for this research that aims to identify the key elements of value creation.
Keywords:added value, value proposition, costumer discovery, business model Canvas, value Proposition Design, innovation, lean, case study


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