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Title:Humor v oglaševanju : diplomsko delo
Authors:ID Najmajster, Dejan (Author)
ID Mumel, Damijan (Mentor) More about this mentor... New window
Files:.pdf najmajster-dejan.pdf (1,14 MB)
MD5: 1CA7EEE578CEAEA62DC7FEA403398E08
PID: 20.500.12556/dkum/c1dea912-f117-4cc9-bf98-d5cc5602532c
 
Language:Slovenian
Work type:Undergraduate thesis
Organization:EPF - Faculty of Business and Economics
Keywords:oglaševanje, modeli, ekonomska propaganda, cilj, televizija, primeri, case study, komuniciranje, trženje, marketing, predstava, zaznavanje, čustva, motiviranje, humor, delovanje, poslovna etika, oglasi, besedila
Place of publishing:Maribor
Publisher:D. Najmajster]
Year of publishing:2006
PID:20.500.12556/DKUM-7526 New window
UDC:659.148(043.2):82-36
COBISS.SI-ID:8742940 New window
NUK URN:URN:SI:UM:DK:VSI0OVUG
Publication date in DKUM:28.09.2007
Views:4328
Downloads:326
Metadata:XML DC-XML DC-RDF
Categories:EPF
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