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Title:Model dinamične tržne diverzifikacije kot instrument internacionalizacije in tržne rasti podjetja
Authors:ID Naglič, Alenka (Author)
ID Logožar, Klavdij (Mentor) More about this mentor... New window
ID Tominc, Polona (Mentor) More about this mentor... New window
Files:.pdf DOK_Naglic_Alenka_2020.pdf (3,29 MB)
MD5: 2C602A4AEDEBF7C39BA3FCE4B5029449
PID: 20.500.12556/dkum/23ecc135-c1e6-4728-9f60-5304e4868941
 
Language:Slovenian
Work type:Doctoral dissertation
Typology:2.08 - Doctoral Dissertation
Organization:EPF - Faculty of Business and Economics
Abstract:Sodobni čas zaznamujejo nenehne spremembe, ki se odražajo tako na družbenem kot ekonomskem področju. Še posebej dinamične so na področju mednarodnega poslovanja. Hitro spreminjanje tržnega in institucionalnega okolja, tehnološki napredek ter razgibana struktura trgov silijo podjetja, ki želijo preživeti in ustvarjati pogoje za rast, k dinamični čeznacionalni širitvi poslovanja. Stagniranje gospodarske rasti v evroobmočju in EU poraja številna vprašanja o možnostih izbire strategij rasti slovenskih podjetij ter nadomestitve zmanjšanega povpraševanja po njihovih izdelkih in storitvah v evroobmočju in EU. Temeljni cilj doktorske disertacije je usmerjen v ugotavljanje, kako se na dinamične procese globalizacije, pospešene internacionalizacije in liberalizacije poslovanja odzivajo slovenska podjetja, ki so umeščena v domači institucionalni okvir (post)tranzicije gospodarskega sistema in institucij. Doktorsko disertacijo sestavljata teoretični in empirični del. V teoretičnem delu se, po uvodni opredelitvi raziskovalnega področja oziroma problema, ki je usmerjen v pretirano izvozno odvisnost slovenskih podjetij od le nekaj držav, najpomembnejših izvoznih partneric ter relativno slabe razpršenosti izvoznih aktivnosti na strateške, hitro razvijajoče se trge držav skupine BRIK, kot tudi druge trge hitro razvijajočega se posameznega nacionalnega gospodarstva oziroma regij, v drugem poglavju disertacije osredinjamo na navedbo ključnih značilnosti fenomena globalizacije in internacionalizacije, razčlenjujemo regionalizacijo svetovnega gospodarstva, pojasnimo teoriji oziroma modela internacionalizacije, in sicer model iz nabora klasičnih stopenjskih modelov internacionalizacije – t. i. uppsalski model ter novodobni model globalno rojenih podjetij. Tretje poglavje je namenjeno pregledu literature s področja izdelčne in tržne diverzifikacije. Slednja je tudi osrednja tema doktorskega dela. Po pregledu temeljnih strategij rasti podjetja in opredelitvi pojma diverzifikacije se usmerimo v preučevanje znanstvenih dognanj o motivih za tržno diverzifikacijo poslovanja ter tveganja, ki ga omenjena strategija predstavlja podjetjem. Razdelek vključuje razčlenjevanje odnosa med tržno diverzifikacijo in uspešnostjo podjetja ter ugotavljanje strateških prednosti podjetij, ki izhajajo iz izdelčne in tržne diverzifikacije tudi v povezavi s povezljivostjo tehnologij, ki omogočajo hiter pretok podatkov in informacij ter s tem lažje premagovanje časovnih in krajevnih vrzeli. V četrtem poglavju na podlagi teoretičnih izhodišč strnemo posamezne vsebine ter sintetiziramo teoretični model dinamične tržne diverzifikacije kot instrument internacionalizacije in tržne rasti podjetja. Podjetja, ki želijo dosegati optimalne poslovne rezultate, so bila od nekdaj postavljena pred številne pomembne strateške izzive in sprejemanje odločitev, ki so v sodobnem času pospešene globalizacije trgov, naraščajoče prisotnosti in krepitve moči gospodarstva v razvoju, hitrega razvoja digitalizacije in drugih tehnoloških novosti še pridobile na zahtevnosti in pomenu. Čeprav so nacionalne meje še vedno ovira pri mednarodnem poslovanju, globalizacija trgov podjetja vse bolj spodbuja k širitvi poslovnih aktivnosti na tuje trge. V empiričnem delu doktorske disertacije, ki je razdeljen na kvalitativni in kvantitativni del raziskave, preverjamo osem hipotez. Na podlagi kvalitativnega dela empirične raziskave ugotavljamo, da se narava tržnih priložnosti od trga do trga bistveno razlikuje, kar od podjetij zahteva veliko mero prilagodljivosti in iznajdljivosti pri poslovanju. Učinkovit poslovni model mora biti oblikovan tako, da podjetju v vse bolj policentrično naravnanem svetu zagotavlja mednarodno in hkrati lokalno prepoznavnost ter poslovno uspešnost. Rezultati študije primerov potrjujejo, da se slovenska podjetja soočajo s težavami pri sledenju spremembam v globalnem okolju, kar se odraža tudi v težavah pri prilagajanju njihovih poslovnih modelov delovanja in absorpcijske sposobnost
Keywords:gospodarska tranzicija, tržna rast podjetja, tržna diverzifikacija, netradicionalni tuji trgi, hitro razvijajoče se države, industrija 4.0, izvozna uspešnost
Place of publishing:[Maribor
Publisher:A. Naglič]
Year of publishing:2020
PID:20.500.12556/DKUM-75610 New window
UDC:339.56:005.412(043.3)
COBISS.SI-ID:60833027 New window
NUK URN:URN:SI:UM:DK:JWUVWEYR
Publication date in DKUM:22.04.2021
Views:1529
Downloads:158
Metadata:XML DC-XML DC-RDF
Categories:EPF
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Licences

License:CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International
Link:http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:16.12.2019

Secondary language

Language:English
Title:The model of dynamics market diversification as an instrument of firm internationalization and market growth
Abstract:The modern times are characterised by constant changes, which are reflected in both the society and economics. The changes are particularly dynamic in the field of international business. The rapid changes in the market and institutional environment, the technological progress and the diverse market structure force companies that aim to survive and create conditions for growth to adopt a dynamic transnational business expansion. The stagnation of economic growth in the Eurozone and the EU raises numerous questions regarding the possibilities of the choice of growth strategies in Slovenian companies and the compensation for the decreased demand for their products and services in the Eurozone and the EU. The fundamental goal of this doctoral dissertation is establishing how Slovenian companies that are part of the domestic institutional framework of the (post-)transition of the economic system and institutions are responding to the dynamic processes of globalisation, accelerated internationalisation and liberalisation of business. The doctoral dissertation is comprised of a theoretical and an empirical part. In the theoretical part, we first define the research field or problem, which focuses on Slovenian companies’ excessive export dependence on only a few countries, the most important export partners and a relatively poor dispersion of export activities to strategic, quickly developing markets of the BRIC countries as well as other markets of rapidly developing national economies or regions. In the second chapter of the dissertation, we then present the key characteristics of the phenomenon of globalisation and internationalisation, analyse the regionalisation of the global economy, and explain the theories or models of internationalisation, namely the so-called Uppsala model, which belongs to the classical stage models of internationalisation, and the modern model of born-global companies. The third chapter contains a review of literature from the field of product and market diversification. The latter is also the central topic of the doctoral dissertation. After reviewing fundamental company growth strategies and defining the notion of diversification, we focus on studying the scientific findings on the motives for market diversification of business and the risk that this strategy poses to companies. This part includes an analysis of the relationship between market diversification and the company’s performance, and an establishment of strategic advantages of the companies that are based on product and market diversification also in connection with the connectivity of technologies that enable a quick flow of data and information and with this an easier overcoming of gaps in time and place. In the fourth chapter, we use the theoretical starting points to summarise individual contents and synthesise a theoretical model of dynamic market diversification as an instrument of internationalisation and company market growth. Companies aiming to achieve optimal business results have always faced numerous significant strategic challenges and decisions that have become even more demanding and important in the modern times of the accelerated globalisation of markets, the increasing presence and growing power of developing economies, the rapid development of digitalisation and other technological novelties. Although national borders are still an obstacle in international business, the globalisation of company markets has increasingly been encouraging companies to expand their business activities into foreign markets. In the empirical part of the doctoral dissertation, which is divided into the qualitative and quantitative part of the research, we test eight hypotheses. The qualitative part of the empirical research is a basis for establishing that the nature of market opportunities differs significantly from market to market, which demands that the companies be very adaptable and ingenious in business. An effective business model m
Keywords:economic transition, company market growth, market diversification, non-traditional foreign markets, rapidly developing countries, Industry 4.0, export performance


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