Analiza spletne platforme WWOOF Canada in njeno prileganje slovenskim razmeram, ter možnosti izboljšav

Kores, Urška

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Title:	Analiza spletne platforme WWOOF Canada in njeno prileganje slovenskim razmeram, ter možnosti izboljšav
Authors:	ID Kores, Urška (Author) ID Sternad Zabukovšek, Simona (Mentor) More about this mentor...
Files:	MAG_Kores_Urska_2020.pdf (2,40 MB) MD5: E53F956F18EF830846642AB49DEB734A PID: 20.500.12556/dkum/f6508d6f-9d3d-46c8-9a96-f8c953010dc2
Language:	Slovenian
Work type:	Master's thesis/paper
Typology:	2.09 - Master's Thesis
Organization:	EPF - Faculty of Business and Economics
Abstract:	V želji, da bi ljudem ponovno približali naravo ter jim ponudili možnost spoznavanja drugačnega načina življenja, ki temelji na samozadostnosti in bolj trajnostnem načinu življenja, se je razvila organizacija in z njo spletna platforma WWOOF (angl. WorldWide Opportunities on Organic Farms). Ta po vsem svetu predstavlja povezavo med posamezniki (prostovoljci) in ekološkimi kmetijami, s čimer želi povečati zavedanje o pomenu samooskrbe in ekološko pridelane hrane. V magistrskem delu zato najprej podajamo definicijo samooskrbe in ekološkega kmetovanja ter podrobneje predstavljamo WWOOF. V zadnjih letih se tudi v Sloveniji pojavlja vse večja potreba po vzpostavitvi samostojne spletne platforme WWOOF Slovenia. Iz tega razloga v magistrskem delu proučujemo smiselnost uporabe enotne spletne platforme WWOOF v Sloveniji, ki temelji na platformi WWOOF Canada, ter iščemo možnosti za izboljšave. V drugem delu zato podrobneje predstavljamo našo glavno temo, torej analizo spletne platforme WWOOF Canada. Ker pa je za njeno uspešno izvedbo potrebnega tudi nekaj teoretičnega znanja, v tretjem poglavju najprej predstavljamo splošne korake za načrtovanje spletne platforme, katerim nato sledimo pri sami analizi. Ta je bila izvedena na podlagi predstavljenih teoretičnih osnov, pregleda treh drugih platform, ki ponujajo podobne ali enake vsebine, ter izvedbe intervjujev. S pomočjo izbranega vzorca, ki je zajemal kmetije po Sloveniji, smo dobili vpogled v problematiko potrebe po vzpostavitvi lastne spletne platforme v Sloveniji ter prišli do nekaterih rešitev za izboljšanje uporabniške izkušnje.
Keywords:	spletna platforma, WWOOF, WWOOF Canada, samooskrba, ekološko kmetovanje, prostovoljstvo
Place of publishing:	Maribor
Publisher:	[U. Kores]
Year of publishing:	2020
PID:	20.500.12556/DKUM-75884
UDC:	004.7
COBISS.SI-ID:	26218499
NUK URN:	URN:SI:UM:DK:ZOTOCDTJ
Publication date in DKUM:	26.08.2020
Views:	955
Downloads:	79
Metadata:
Categories:	EPF
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Licences

License:	CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International

Link:	http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:	The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:	25.02.2020

Secondary language

Language:	English
Title:	WWOOF Canada - analysis of a web platform, it's adaptation to the Slovenian context, and it's possible improvements
Abstract:	In the hope of bringing people back closer to nature and offering them the possibility to get to know a different way of life, based on self-sufficiency and a more sustainable way of life, the WWOOF (WorldWide Opportunities on Organic Farms) organisation and its platform were developed. It represents a connection between individuals (volunteers) and organic farms all over the world and strives to increase the awareness of the importance of self-sufficiency and organically grown food. Thus, the master’s thesis first offers a definition of self-sufficiency and organic farming and then introduces WWOOF in detail. In recent years, Slovenia, too, has experienced a growing need for the establishment of an independent WWOOF Slovenia platform. This is the reason why the master’s thesis studies whether it is sensible to use a Common WWOOF platform in Slovenia, which would be based on the WWOOF Canada platform, and find possibilities for improvement. Therefore, in the second part, our main topic is presented in detail, i.e. analysis of the WWOOF Canada platform. Since its successful presentation demands some theoretical knowledge, the third chapter introduces general steps for the planning of web platforms, which are then followed in the analysis itself. The latter was made on the basis of represented theoretical bases, the inspection of three other platforms offering similar or identical content, and the results of interviews with owners of farms in Slovenia that offer voluntary work through the WWOOF platform. Aided by the chosen sample, which included farms across Slovenia, we were provided with an insight into the issue of the need for the establishment of a separate platform in Slovenia and found some solutions for the improvement of user experience.
Keywords:	web platform, WWOOF, WWOOF Canada, self-sufficiency, organic farming, volunteering

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