| Title: | Stališče prejemnikov do nenaslovljenega oglasnega materiala : diplomsko delo |
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| Authors: | ID Kaloh, Marko (Author)
ID Mumel, Damijan (Mentor) More about this mentor...  |
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| Files: |  kaloh-marko.pdf (475,92 KB)
MD5: 3AD1F17440D9CD0B377CDB2222433FEF
PID: 20.500.12556/dkum/911e786b-1d3a-430b-a77c-35bc5601891d
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| Language: | Slovenian |
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| Work type: | Undergraduate thesis |
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| Organization: | EPF - Faculty of Business and Economics
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| Keywords: | oglaševanje, ekonomska propaganda, oglasi, materiali, potrošnik, vprašalniki, ankete, vzorci, tržne raziskave, tržna analiza, reklama, merila, predstava, spremembe, zaznavanje, čustva, vedenje, uporabniki, mišljenje, psihologija potrošnika, kvalitativna analiza, pošta, vrednotenje, tisk, oblikovanje, design, uporabniki, predstava, mediji, učinkovitost, pospeševanje prodaje, metode, dejavnost, organizacijske strukture, prodajna funkcija |
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| Place of publishing: | Maribor |
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| Publisher: | [M. Kaloh] |
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| Year of publishing: | 2006 |
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| PID: | 20.500.12556/DKUM-7604 |
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| UDC: | 659.113(043.2):658.8.012.12(497.4) |
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| COBISS.SI-ID: | 8861724 |
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| NUK URN: | URN:SI:UM:DK:WVOZAAPJ |
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| Publication date in DKUM: | 28.09.2007 |
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| Views: | 2860 |
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| Downloads: | 301 |
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| Metadata: |    |
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| Categories: | EPF
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