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Title:Uvedba družbenega omrežja instagram: študija primera v podjetju Kova d. o. o. : meje dopustnosti medijskega poročanja
Authors:ID Bezenšek, Elizabeta (Author)
ID Žilič Fišer, Suzana (Mentor) More about this mentor... New window
Files:.pdf MAG_Bezensek_Elizabeta_2020.pdf (1,36 MB)
MD5: FC1A445FEBCFF6F295314364542C5D74
PID: 20.500.12556/dkum/2778c0b0-84fa-4378-b193-4b901f36e210
 
Language:Slovenian
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:FERI - Faculty of Electrical Engineering and Computer Science
Abstract:V magistrskem delu je predstavljeno družbeno omrežje Instagram kot potencialno učinkovit kanal za oglaševanje na spletu in s tem možnost povečanja uspešnosti in večanje prepoznavnosti podjetja. V teoretičnem delu smo preučili strokovno literaturo na področjih digitalnega marketinga, oglaševanja na spletu in družbenih omrežij. Na podlagi praktičnega primera uvedbe Instagrama v podjetje smo prikazali, kako lahko z ustrezno strategijo na družbenih omrežjih povečamo prepoznavnost podjetja. Magistrsko delo je izvedeno na študiji primera podjetja KOVA d. o. o., kjer smo merili samo uspešnost oziroma učinek uvedbe družbenega omrežja za podjetju. Gre za podjetje z dolgoletno tradicijo, ki pa do danes na družbenih omrežjih ni bilo posebej aktivno.
Keywords:Instagram, družbeno omrežje, KOVA d. o. o., digitalni marketing
Place of publishing:Maribor
Place of performance:Maribor
Publisher:[E. Bezenšek]
Year of publishing:2020
Number of pages:IV, 73 f.
PID:20.500.12556/DKUM-76350 New window
UDC:659.2:004.774.1(043.2)
COBISS.SI-ID:27226883 New window
NUK URN:URN:SI:UM:DK:KCVS09OM
Publication date in DKUM:03.07.2020
Views:1778
Downloads:250
Metadata:XML DC-XML DC-RDF
Categories:KTFMB - FERI
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Licences

License:CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International
Link:http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:12.05.2020

Secondary language

Language:English
Title:Introduction of the social network instagram: case study at Kova d. o. o.
Abstract:In the master's thesis the social network Instagram is presented as a potentially good channel for web advertising and, thereby, the possibility of increasing the company's success and recognisability. In the theoretical part, we examine specialised literature in the field of digital marketing, online advertising, and social networks. With a practical case of introduction of Instagram to a company, we show how can a proper social media strategy increase business recognition of the company. The thesis is carried out on a case study of the company KOVA d.o.o., where the effectiveness or the impact of the introduction of the social network to a company was measured. This is a company with a long tradition, which until today has not been active on social networks.
Keywords:Instagram, social media, KOVA d. o. o., digital marketing


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