Izzivi in priložnosti vstopa podjetij na izbrane hitro rastoče trge v vzhodni in jugovzhodni aziji

Korpar, Klemen

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Title:	Izzivi in priložnosti vstopa podjetij na izbrane hitro rastoče trge v vzhodni in jugovzhodni aziji
Authors:	ID Korpar, Klemen (Author) ID Korez Vide, Romana (Mentor) More about this mentor...
Files:	MAG_Korpar_Klemen_2020.pdf (1,28 MB) MD5: F2150270F7360E53951ACB9D9FF5682B PID: 20.500.12556/dkum/d719a208-2122-48b1-88bb-9e9176d2c888
Language:	Slovenian
Work type:	Master's thesis/paper
Typology:	2.09 - Master's Thesis
Organization:	EPF - Faculty of Business and Economics
Abstract:	V magistrskem delu smo analizirali poslovno okolje Južne Koreje, Tajske in Indonezije. Ker je svet v današnjem času tako mednarodno prepleten, je za podjetja ključnega pomena, da širijo svoje dejavnosti in zmogljivosti ter s tem dosegajo višje dobičke. Vsako podjetje želi dosegati ekonomije obsega in s tem je pomembno, da širi svoje dejavnosti na tuje trge in pri tem sprejeti ključne odločitve, kateri trgi so za njih perspektivni. Obstaja več različnih vrst analiz poslovnega okolja in mi smo se odločili, da analiziramo gospodarstva po PEST analizi. Na začetku smo obravnavali pojem in pomen analize poslovnega okolja ter njegove dimenzije. Predstavili smo tudi karakteristike hitro rastočih trgov in kakšne priložnosti le-ti predstavljajo. V prvem delu empiričnega dela smo naredili analizo poslovnega okolja posameznega izbranega gospodarstva. V analizi poslovnega okolja smo zajeli politično okolje, ekonomsko okolje, kulturno okolje in tehnološko okolje. V vsaki izmed dimenzij poslovnega okolja, ki smo jih obravnavali, smo predstavili in analizirali ključne aspekte. V zadnjem delu magistrskega dela smo napravili še primerjalno analizo med izbranimi gospodarstvi in Slovenijo po posameznih dimenzijah poslovnega okolja ter si tako ustvarili realnejšo siko trenutne situacije in obete za prihodnost. Z analizo smo želeli dokazati, da je politično okolje najmanj privlačno in tvegano na Tajskem, da je zaradi visoke stopnje razvitosti ekonomsko okolje v Južni Koreji najmanj privlačno za slovenske izvoznike in investitorje, ter da indonezijska kultura zahteva največjo zahtevnost prilagajanja za izvoznike iz Zahodnega sveta.
Keywords:	poslovno okolje, analiza, mednarodna poslovanje, Južna Koreja, Tajska, Indonezija.
Place of publishing:	Maribor
Publisher:	[K. Korpar]
Year of publishing:	2020
PID:	20.500.12556/DKUM-76506
UDC:	339.9
COBISS.SI-ID:	35584003
NUK URN:	URN:SI:UM:DK:IVKMR3TV
Publication date in DKUM:	04.11.2020
Views:	985
Downloads:	170
Metadata:
Categories:	EPF
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Licences

License:	CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International

Link:	http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:	The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:	03.06.2020

Secondary language

Language:	English
Title:	Challenges and opportunities of companies' entry to the selected high-growth markets in east and south-east asia
Abstract:	In our master thesis we analyzed the business environment of South Korea, Thailand and Indonesia. Because the world is so internationally intertwined today, it is crucial for businesses to expand their activities and capabilities and thus generate higher profits. Every company wants to achieve economies of scale, and thus it is important that it expands its activities to foreign markets, making key decisions about which markets are promising for them. There are several different types of business environment analysis and we have decided to analyze economies according to PEST analysis. Initially, the concept and importance of analyzing the business environment and its dimensions were discussed. We also presented the characteristics of emerging markets and the opportunities they present. In the first part of the empirical part we made an analysis of the business environment of each selected economy. The analysis of the business environment covered the political environment, the economic environment, the cultural environment and the technological environment. In each of the dimensions of the business environment we discussed, we presented and analyzed key aspects. In the last part of the master's thesis, we made a comparative analysis between selected economies and Slovenia by individual dimensions of the business environment, thus creating a more realistic link between the current situation and the prospects for the future. The analysis aims to prove that the political environment is the least attractive and risky in Thailand, that due to the high level of development, the economic environment in South Korea is the least attractive for Slovenian exporters and investors, and that the Indonesian culture requires the most demanding cultural adjustment for Western world exporters.
Keywords:	business environmentm, analysis, international business, South Korea, Thailand, Indonesia.

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