Integracija geografskih informacijskih sistemov (gis) s crm rešitvami

Demirovič, Nastja

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Title:	Integracija geografskih informacijskih sistemov (gis) s crm rešitvami
Authors:	ID Demirovič, Nastja (Author) ID Sternad Zabukovšek, Simona (Mentor) More about this mentor...
Files:	UN_Demirovic_Nastja_2020.pdf (840,72 KB) MD5: CAF75A620809D0789B511199A6EE6185 PID: 20.500.12556/dkum/b0632d67-4129-41b3-aac0-97531940677e
Language:	Slovenian
Work type:	Diploma project paper
Typology:	2.11 - Undergraduate Thesis
Organization:	EPF - Faculty of Business and Economics
Abstract:	Na svetu je danes ogromno podjetij, zato je za dobro poslovanje podjetja bistvena komunikacija in grajenje odnosa s strankami. Cilj podjetij je vzpostavitev zvestobe kupcev in preoblikovanje enkratnih kupcev podjetja v njihove redne stranke. Ne glede na to za kakšno podjetje gre, bodisi za podjetje ki je odvisno od vzdrževanja stalne baze strank ali prodajnega mesta ki želi, da se stranke vedno znova vračajo, je cilj podjetja vzpostavitev in vzdrževanje zveste skupine strank. To je bistvenega pomena za dolgoročni uspeh podjetja. Podjetjem pa na današnjem konkurenčnem trgu ni dovolj samo uporaba CRM rešitev, zato se vedno več podjetij odloča, da svoje CRM rešitve integrira s GIS sistemi. To je pomembno predvsem zaradi tega, ker so GIS sistemi pomembna lastnost raznih dejavnosti, strategij in načrtov podjetij in integracija teh dveh podjetjem pomaga dobiti globlje vpoglede, preden sprejmejo pomembnejše odločitve. Vključevanje GIS sistemov v CRM rešitve je v današnjem času nujen dejavnik uspešnosti podjetij, saj oba orodja pomagata organizacijam, da izkoristijo prostorske vidike svojih poslovnih podatkov. V prvem delu diplomskega dela smo najprej opredelili definicijo CRM rešitev, oziroma rešitev za upravljanje odnosov s strankami, predstavili njegove osnovne značilnosti, vlogo, vrste rešitev, zgodovino, arhitekturo ter predstavnike. Predstavili smo tudi prednosti uporabe CRM rešitev v podjetju. Drugi del naloge smo posvetili tudi geografskim informacijskim sistemom (GIS), smo jih opredelili, predstavili njegove osnovne značilnosti, vlogo, zgodovino, arhitekturo ter predstavnike. Osredotočili smo se tudi na integracijo teh dveh, kar smo kasneje v nalogi povezali s praktičnim delom, ter prikazali integracijo GIS sistema s CRM rešitvami. Prikazali smo dve že izvedeni integraciji in sicer integracijo SAP Geographic Enablement Framework (SAP Geo Framework) ter integracijo Esri in SAP.
Keywords:	CRM (Upravljanje odnosov s strankami), CRM rešitve, GIS (Geografski informacijski sistemi), GIS, integracija
Place of publishing:	Maribor
Publisher:	[N. Demirovič]
Year of publishing:	2020
PID:	20.500.12556/DKUM-76708
UDC:	004.7
COBISS.SI-ID:	37908739
NUK URN:	URN:SI:UM:DK:CZJSOULR
Publication date in DKUM:	17.11.2020
Views:	1270
Downloads:	94
Metadata:
Categories:	EPF
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Licences

License:	CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International

Link:	http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:	The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:	23.06.2020

Secondary language

Language:	English
Title:	Integration of geographical information system (gis) with crm solutions
Abstract:	Today there are more and more companies in the world, so it is essential for companies that they have a good customer realationship management. The goal for a successfull compay is to enable customer loyalty in transforming each individual customer of the company into their regular customers. No matter what kind of company it is, whether a company that depends on maintaining regular base customers, the goal is that the customer repeatedly comes back to this company and becomes their loyal customer, which is essential for the long-term success of the company. Because of how much competition their is on the market it is not enough for companies to use only CRM solutions. More and more companies decide to integrate their CRM solutions with GIS systems. An important result of this integration is that GIS systems are important for business planning strategies and the integration of these two have helped entrepreneurs to gain geographical insights. The integration of GIS systems into CRM solutions is nowadays a necessary factor in business success. In the first part of this thesis project, we defined the definition of CRM, presented its basic assessments, results, types of solutions, history, architectures and representatives. We also presented the possibilities of using CRM solutions in the company. The second part of the thesis was also dedicated to geographic information systems (GIS), which we defined, presented their basic characteristics, works, history, architectures and representatives. We also focused on the integration of these two, so that later we connected the tasks with practical deviations and we showed the integration of the GIS system with CRM solutions. We have shown two integrations already included in the SAP Geographic Enablement Framework (SAP Geo Framework) and included Esri in SAP.
Keywords:	CRM (Costumer Realtionship Management), CRM solutions, GIS (Geographical Information System), GIS systems, geo-data, integration

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