Analiza dejavnikov povpraševanja po mesu v Sloveniji

Drovenik, Alja

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Title:	Analiza dejavnikov povpraševanja po mesu v Sloveniji
Authors:	ID Drovenik, Alja (Author) ID Boršič, Darja (Mentor) More about this mentor...
Files:	VS_Drovenik_Alja_2020.pdf (1000,97 KB) MD5: CC16093152CD20EA93BCBD2B2DF9C01A PID: 20.500.12556/dkum/3af9927f-79a7-4b12-a6d4-1af85e2454bb
Language:	Slovenian
Work type:	Diploma project paper
Typology:	2.11 - Undergraduate Thesis
Organization:	EPF - Faculty of Business and Economics
Abstract:	Sodobnim slovenskim potrošnikom v današnjem času hitra, napredna tehnologija, mediji in globalizacija, omogočajo dostop do velike količine informacij v relativno kratkem času. Tako le-ti postajajo vse bolj osveščeni na različnih področjih, še posebej veliko pozornosti pa polagajo zdravemu načinu življenja in prehranjevanja, kar se odraža tudi v njihovih preferencah in nakupnem procesu. V zadnjem desetletju postajajo tabu teme tudi meso, vidik vplivov mesa na zdravje ljudi, škodljivosti živinoreje na okolje, neetičnost vzreje živine, v letu 2019 pa smo lahko veliko slišali tudi o aferah z mesom. Vse to se odraža na mišljenju in preferencah potrošnikov pri prodaji mesa. Tako bo namen našega diplomskega projekta analizirati morebitne vplive na preference in obnašanje slovenskih potrošnikov pri nakupu mesa in mesnih izdelkov. V prvem delu diplomskega projekta je predstavljena teoretična podlaga treh področij, tj. veganstva oz. vegetarijanstva, ozaveščanja o zdravi prehrani ter vpliva medijev, ki na podlagi oglaševanj pa tudi skozi različne informativne prispevke oblikujejo mnenja oziroma preference sodobnih slovenskih potrošnikov v procesu nakupa mesa in mesnih izdelkov. V nadaljevanju sledi analiza omenjenih dejavnikov na podlagi primarnih podatkov, in sicer anketnega vprašalnika in intervjuja z enim izmed direktorjev podjetja Jagros d.o.o. Le-ti nam pomagajo priti do zaključka, v kolikšni meri teoretično predstavljeni vidiki dejansko prispevajo oziroma vplivajo na izbiro in količino nakupov mesa in mesnih izdelkov pri slovenskih potrošnikih.
Keywords:	potrošnja mesa, vplivi na preference potrošnikov, kakovost, lokalnost, ekološkost, brez GSO, veganstvo, vegetarijanstvo, zdravje, skrb za okolje, mediji, afere z mesom, oglaševanje mesa
Place of publishing:	Maribor
Publisher:	[A. Drovenik]
Year of publishing:	2020
PID:	20.500.12556/DKUM-76712
UDC:	330.5
COBISS.SI-ID:	30453251
NUK URN:	URN:SI:UM:DK:23GXXVQG
Publication date in DKUM:	30.09.2020
Views:	1594
Downloads:	126
Metadata:
Categories:	EPF
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Licences

License:	CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International

Link:	http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:	The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:	24.06.2020

Secondary language

Language:	English
Title:	Determinants of meat demand in Slovenia
Abstract:	Today's technology, media and globalization allows modern consumers to access a large amount of informtion in a relatively short time. Because of that, they are becoming more and more aware in various fields. They are paying more attention to a healthy lifestyle (nutrition, food), which is also reflected in their preferences and the purchasing process. A taboo topic in the last decade are different aspects and opinions about meat. How it effects on human health, how harmfulness is livestock production on the environment, and how unethical breeding of livestock has become. In year 2019 Slovenian consumers also heard a lot about unhealthy and poisoned meat from other countries. All of this is reflected in the opinions and preferences of consumers when buying meat. In my degree I will analyze the potential influences on the choice and behavior of Slovenian consumers when buying meat and meat products. The first part presents the theoretical basis of three areas, i.e. veganism or vegetarianism, awareness of healthy nutrition and the influence of the media. The following is an analysing based on primary data, that we will get from a questionnaire and an interview with one of the directors of the company Jagros d.o.o. They will help us to conclude which of the theoretically presented aspects actually contribute to or influence the choice and quantity of purchases of meat and meat products from Slovenian consumers.
Keywords:	meat consumption, effects on consumer preferences, quality, locality, ecology, GMO-free, veganism, vegetarianism, health, care for the environment, media, meat affairs, meat advertising

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