Vloga vrednot in kulturne raznolikosti v podjetju kozmetične dejavnosti

Horvat, Snežana

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Title:	Vloga vrednot in kulturne raznolikosti v podjetju kozmetične dejavnosti
Authors:	ID Horvat, Snežana (Author) ID Šprajc, Polona (Mentor) More about this mentor...
Files:	MAG_Horvat_Snezana_2020.pdf (1,19 MB) MD5: AF31B4EC4B1C5F94DADAC002BCADDA5C PID: 20.500.12556/dkum/48133483-9d44-4250-bcdd-371feda40f9d
Language:	Slovenian
Work type:	Master's thesis/paper
Typology:	2.09 - Master's Thesis
Organization:	FOV - Faculty of Organizational Sciences in Kranj
Abstract:	Magistrsko delo je usmerjeno v proučevanje vloge vrednot in kulturne raznolikosti. Vsaka država ima svoje kulturno ozadje, standarde razmišljanja in delovanja. Te kulturne razlike močno vplivajo na poslovni svet in z napačno izbiro države se povečuje finančno tveganje podjetja. V podjetju je zato treba zagotoviti tiste informacije o vrednotah kulturnih razlik, ki vplivajo na občutljivost pri poslovanju med državama. Namen magistrskega dela je natančneje proučiti vpliv kulturnih razlik na učinkovitost dela v švedskem podjetju iz kozmetične dejavnosti, ki deluje v Sloveniji in sodeluje z zunanjim izvajalcem iz Indije, in na tej osnovi podati smernice za sistematičen pristop podjetja k analizi kulturnega okolja. V empiričnem delu so z metodo intervjuja predstavljeni rezultati raziskave o dejavnikih, ki bi jih moralo vodstvo proučevanega podjetja analizirati pred pričetkom poslovanja z zunanjimi izvajalcem iz Indije. Prav tako so preverjene ovire pri poslovanju in ukrepi za odpravo ovir. Raziskava je pokazala, da bi bilo treba pred načrtovanjem poslovanja z zunanjim izvajalcem iz Indije analizirati kulturne dejavnike, predvsem enakost razumevanja besedil – sporočil in slovnice, odsotnost zaradi velikega števila praznikov (44 dni letno), dojemanje časa, ki vpliva na izvedbo v rokih, zavedanje odgovornosti do dela (izvedbe v rokih, kakovosti dela), potrebo po podrobnih navodilih za delo, pogostost menjave delovnih mest in odliva znanja, stopnjo izobraženosti in potrebo po medkulturnem izobraževanju. Takšnega mnenja so bili vsi intervjuvani. S pomočjo raziskave so bile ugotovljene največje ovire pri poslovanju z zunanjim izvajalcem iz Indije, ki so jezikovne ovire, prelaganje odgovornosti in razlike v pojmovanju – dojemanju časa, prenizka stopnja izobraženosti in nesamostojnost pri delu ter pogosta fluktuacija. Posledice kulturnih razlik se kažejo v slabi kakovosti dela zunanjega izvajalca iz Indije. Ukrep, s katerim bi lahko odpravili ovire, je medkulturno izobraževanje naročnika storitve in izvajalca. Takšnega mnenja so bili vsi (100 %) intervjuvani. Za 80 % intervjuvanih je pomemben ukrep za odpravo ovir pridobivanje komunikacijskih veščin na strani naročnika in izvajalca. Glede na ugotovitve naše raziskave smo razvili lasten instrument, vprašalnik, ki podjetjem omogoča, da pred vstopom na trg, kjer prevladuje hinduizem (indijska podcelina), na sistematičen način analizirajo tveganja in preprečijo nastanek ovir pri poslovanju.
Keywords:	kulturne razlike, učinkovitost poslovanja, ovire, analiza dejavnikov
Place of publishing:	Maribor
Year of publishing:	2020
PID:	20.500.12556/DKUM-76765
COBISS.SI-ID:	36356867
NUK URN:	URN:SI:UM:DK:6Z4LDNS0
Publication date in DKUM:	09.11.2020
Views:	1031
Downloads:	75
Metadata:
Categories:	FOV
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Licences

License:	CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International

Link:	http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:	The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:	02.07.2020

Secondary language

Language:	English
Title:	The role of values and cultural diversity in a cosmetic company
Abstract:	The master's thesis focuses on the study of the role of values in cultural diversity. Each country has its cultural background, standards of thinking and acting. Cultural differences have had a strong impact on the business world and choosing the wrong country is financially risky. The company, therefore, needs to find out information about culturally different values that affect the sensibility in doing business across countries. Master's thesis purpose is a careful examination of the impact of cultural differences on the work efficiency in a Swedish cosmetics company operating in Slovenia, with external contractors from India, and to give some guidelines for the systematized approach of the company to the analysis of the cultural environment. In the empirical part, the interview method presents the results of a survey of the factors that management of the analyzed company should study before the start of outsourcing from India. Besides that, the thesis includes analysis of the obstacles of this collaboration and of measures to overcome them. The survey showed that before outsourcing from India analysis of cultural factors should be made, and should have included the unambiguous understanding of the texts/messages and grammar, the absence from the work because of the high number of holidays (44 days a year), the perception of time that influences timely performance, responsibility and responsiveness (meeting deadlines, the quality of the work done), the need for detailed instructions to perform the work, frequency of changing jobs, the outflow of knowledge, poor education and the need for intercultural education. This was the opinion of all the interviewees. The research helped to identify the biggest obstacles to doing business with outsourcing companies in India, which include language barriers, not accepting–shifting the responsibility, differences in perception of time, low level of education, dependence at work and frequent fluctuation. The consequences of cultural differences show the poor quality of work outsourced from India. A measure that could remove these obstacles is the intercultural education of service provider and contractors. All the interviewees (100%) had this opinion. 80% of interviewees think an important measure to deal with the issue is gaining communication skills of service provider and contractors. Based on the findings of our research, we developed our instrument, a questionnaire that allows a company to systematically analyze risks and prevent business obstacles that could arise by entering a collaboration with a market dominated by Hinduism (the Indian subcontinent).
Keywords:	cultural differences, business performance, obstacles, factor analysis

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