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Title:Analiza temnih vzorcev na slovenskih spletnih straneh : diplomsko delo
Authors:ID Osrajnik, Elena (Author)
ID Karakatič, Sašo (Mentor) More about this mentor... New window
Files:.pdf UN_Osrajnik_Elena_2020.pdf (2,20 MB)
MD5: 9EE2FB811B4876F845AF4A70A97C9A58
PID: 20.500.12556/dkum/b0c68de3-d14a-4e79-bb50-afd1ae1436b8
 
Language:Slovenian
Work type:Bachelor thesis/paper
Typology:2.11 - Undergraduate Thesis
Organization:FERI - Faculty of Electrical Engineering and Computer Science
Abstract:V diplomskem delu smo preučili različne oblike temnih vzorcev, ki se pojavljajo na straneh slovenskih spletnih trgovin. Opisali smo kategorije in vrste vzorcev glede na kognitivne pristranskosti, ki jih izkoriščajo v potrošniku, in glede na pet temeljnih oblikovanj vzorcev. To smo storili z ročnim pregledom več kot petdeset spletnih strani, katere smo primerjali s temnimi vzorci na tujih spletnih trgovinah. Ugotovili smo, da so temni vzorci na slovenskih spletnih trgovinah v primerjavi s tujimi precej razširjeni, vendar vseh oblik vzorcev med pregledom nismo zaznali.
Keywords:temni vzorci, manipulacija, spletne trgovine, potrošniki
Place of publishing:Maribor
Place of performance:Maribor
Publisher:[E. Osrajnik]
Year of publishing:2020
Number of pages:VII, 52 f.
PID:20.500.12556/DKUM-76972 New window
UDC:004.774(043.2)
COBISS.SI-ID:38461187 New window
NUK URN:URN:SI:UM:DK:2NVT7A5K
Publication date in DKUM:03.11.2020
Views:1052
Downloads:327
Metadata:XML DC-XML DC-RDF
Categories:KTFMB - FERI
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Licences

License:CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International
Link:http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:05.08.2020

Secondary language

Language:English
Title:Analisys of dark patterns on slovenian websites
Abstract:In my diploma thesis, we examined various forms of dark patterns, which appear on the websites of Slovenian online stores. We distinguished different categories and types of patterns according to the exploit of consumer’s cognitive biases and five basic pattern designs. Manually examining more than fifty websites, we compared these patterns with the ones of foreign online stores. We concluded that such patterns appear more frequently on Slovenian websites in comparison to the foreign ones; however, not all the forms of patterns were acknowledged during the review.
Keywords:dark patterns, manipulation, online stores, consumers


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