Dejavniki odločanja pri izbiri destinacije

Germ, Tanja

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Title:	Dejavniki odločanja pri izbiri destinacije
Authors:	ID Germ, Tanja (Author) ID Mumel, Damijan (Mentor) More about this mentor...
Files:	UN_Germ_Tanja_2020.pdf (682,00 KB) MD5: D5A0CA6577D404C45822EDC2FB2C9B34 PID: 20.500.12556/dkum/18cd624f-f31d-4c84-a285-15bc53986b3d
Language:	Slovenian
Work type:	Diploma project paper
Typology:	2.11 - Undergraduate Thesis
Organization:	EPF - Faculty of Business and Economics
Abstract:	V diplomskem projektu smo raziskovali dejavnike, ki vplivajo na odločitev ljudi, ko se odločajo o izbiri destinacija. Zanimalo nas je kateri so tisti dejavniki in kako močno le ti vplivajo na našo odločitev. Zasnova diplomskega projekta je temeljila na teoretičnem in empiričnem delu. V teoretičnem delu smo poiskali in raziskali razna dela avtorjev in njihova mnenja o dejavnikih ter samem vedenju potnikov oz. turistov. Zanimal nas je proces odločanja turistov, kaj jih motivira za potovanje in kako se vedejo pred, med in po potovanju. Podrobneje smo raziskali marketing destinacij s strani ponudnikov in kako je za njih pomembna dvosmerna komunikacija, da lahko še naprej zadovoljujejo turiste v prihodnosti in uresničijo ali presežejo njihova pričakovanja. Tako je pomembno predvsem, da pri marketinškem spletu ravnajo tako, da se osredotočijo predvsem na potrebe in želje kupcev oz. v našem primeru potnikov. To najlažje dosežejo s segmentacijo trga, kjer trg razdelijo v manjše skupine in se osredotočijo predvsem na tisto, ki je njihova ciljna skupina. Namen naše raziskave je bil ugotoviti, kateri dejavniki vplivajo na odločitev turistov in kako močno vplivajo. Anketirali smo 60 oseb, ki so podali svoje mnenje o vplivu dejavnikov na njihovo odločitev pri izbiri destinacije. Ugotovili smo, da sta za njih najpomembnejša dejavnika cena in podnebje na destinaciji. Prav tako pa je med najvišje ocenjenimi varnost destinacije. Zelo nizko pa je ocenjen dejavnik kvaliteta življenja ljudi na izbrani destinaciji, torej življenjski standard lokalnih prebivalcev. Pomembnost dejavnikov pa smo primerjali tudi po starostnih skupinah in po spolu.
Keywords:	dejavniki, odločanje, izbira, destinacija
Place of publishing:	Maribor
Publisher:	[T. Germ]
Year of publishing:	2020
PID:	20.500.12556/DKUM-77195
UDC:	658.89:338.48
COBISS.SI-ID:	38838275
NUK URN:	URN:SI:UM:DK:4OV2BWTP
Publication date in DKUM:	23.11.2020
Views:	970
Downloads:	85
Metadata:
Categories:	EPF
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Licences

License:	CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International

Link:	http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:	The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:	20.08.2020

Secondary language

Language:	English
Title:	Deciding factors in choosing a destination
Abstract:	In the thesis, we explored the deciding factors in choosing a destination. We were interested in what those factors were and how strongly they influenced our decision. The design of the thesis was based on theoretical and empirical work. In the theoretical part, we looked for and researched various works from authors and their opinions on the factors and also the behavior of passengers or. tourists. We were interested in the process of deciding for tourists, what motivates them to travel, and also how they behave before, during and, after the trip. We also researched in more detail the marketing of destinations by providers point of view and how important two-way communication is for them so that they can continue to satisfy tourists in the future and meet or exceed their expectations. Thus, it is especially important that in the marketing mix they act in such a way that they focus primarily on the needs and desires of customers or. in our case passengers. This is most easily achieved by segmenting the market, where they divide the market into smaller groups and focus primarily on their target group. The purpose of our research was to determine which factors influence the decision of tourists and how strongly they influence it. We surveyed 60 respondents who gave their opinion on the influence of factors on their decision in choosing a destination. We found that the most important factors for them are the price and the climate at the destination. Safety of the destination is also among the highest-rated factors. However, the quality of life of people in the chosen destination, ie the standard of living of the residents, is assessed as very low. The importance of factors was also compared by age groups and by gender.
Keywords:	decisions, factors, choosing, destination

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