Marketinško komuniciranje s podporo digitalnih medijev na primeru znamke Čas za kavo

Tomić, Anita

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Title:	Marketinško komuniciranje s podporo digitalnih medijev na primeru znamke Čas za kavo
Authors:	ID Tomić, Anita (Author) ID Milfelner, Borut (Mentor) More about this mentor...
Files:	UN_Tomic_Anita_2020.pdf (968,26 KB) MD5: 0509B99688D5D2DBC6896640E7D2C241 PID: 20.500.12556/dkum/5040b93b-a396-41a6-88ad-a4605d6465bb
Language:	Slovenian
Work type:	Diploma project paper
Typology:	2.11 - Undergraduate Thesis
Organization:	EPF - Faculty of Business and Economics
Abstract:	Marketinško komuniciranje je izjemno pomembna marketinška aktivnost, saj s pomočjo nje vzpostavljamo stik z odjemalci in ostalimi podjetji. Vse bolj pa je razširjena komunikacija s pomočjo digitalnih medijev in uporabo raznih digitalnih kanalov, česar se poslužuje praktično že vsako podjetje. Uporaba družbenih omrežji je postala neizbežna in nujno potrebna za odjemalce. Obravnavana znamka Čas za kavo je digitalnega marketinškega komuniciranja vešča in večinoma uporablja za komunikacijo družbena omrežja. Glavno omrežje, ki ga uporabljajo, je Instagram, ki je kot omrežje pri uporabi med odjemalci v porastu. Znamka redno vzdržuje kontakt s svojimi odjemalci in se od marketinških orodij najbolj poslužuje oglaševanja in pospeševanja prodaje. Izdelke in samo prodajo prilagajajo glede na željo odjemalcev in jih vključujejo v gradnjo znamke od samega začetka. Glavni obraz znamke in mnenjski vodja je ustanoviteljica Nina Štefe, ki je znamko bazirala in ustvarila na bazi Instagram profila.
Keywords:	Marketinško komuniciranje, digitalni mediji, družbena omrežja, Instagram, Čas za kavo.
Place of publishing:	Maribor
Publisher:	[A. Tomić]
Year of publishing:	2020
PID:	20.500.12556/DKUM-77322
UDC:	659.3
COBISS.SI-ID:	40318467
NUK URN:	URN:SI:UM:DK:XJXSSIXJ
Publication date in DKUM:	01.12.2020
Views:	1687
Downloads:	178
Metadata:
Categories:	EPF
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Licences

License:	CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International

Link:	http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:	The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:	26.08.2020

Secondary language

Language:	English
Title:	Digital media marketing communication support- the case of Čas za kavo brand
Abstract:	Marketing communication is an extremely important marketing activity. We use it to establish contact with customers and other companies. However, communication with the help of digital media and the use of various digital channels is becoming more widespread, which is used by practically every company. The use of social networks has become inevitable and urgently needed for customers. The discussed Čas za kavo brand is skilled in digital marketing communication and mostly uses social networks for communication. The main network they use is Instagram, which as a network is on the rise when used among customers. The brand regularly maintains contact with its customers and uses advertising and sales promotion the most, out of all marketing tools. They adjust the products and the sales themselves according to the wishes of the customers and include them in the construction of the brand from the very beginning. The main face of the brand and the opinion leader is the founder Nina Štefe, who based and created the brand on an Instagram profile.
Keywords:	Marketing communication, digital media, social networks, Instagram, Čas za kavo.

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