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Title:Izdelava in optimizacija spletne trgovine
Authors:ID Jerin, Matija (Author)
ID Baggia, Alenka (Mentor) More about this mentor... New window
ID Urh, Marko (Comentor)
Files:.pdf UN_Jerin_Matija_2020.pdf (3,32 MB)
MD5: DE64F94F7D152E16D45EBC42C4D7A33D
PID: 20.500.12556/dkum/e1974aae-70c0-4bb7-ab13-0efa8d06d456
 
Language:Slovenian
Work type:Bachelor thesis/paper
Typology:2.11 - Undergraduate Thesis
Organization:FOV - Faculty of Organizational Sciences in Kranj
Abstract:Podjetja imajo v današnjem času konkurenčno pomanjkljivost, če svojih izdelkov ali storitev ne promovirajo s pomočjo spletne strani ali spletne trgovine. Namen diplomskega dela je izdelava in optimizacija spletne trgovine za podjetje Miha Kunstelj s. p., ki se ukvarja s proizvodnjo in prodajo čebelarske opreme. Spletno trgovino smo pripravili s pomočjo orodja Magento, nato pa smo jo analizirali in optimizirali za spletne brskalnike s pomočjo različnih spletnih orodij, kot so GTMetrix, Google Analytics in Google Lighthouse. S tem smo spletno stran pripravili za dobro uvrstitev med rezultate iskanj na spletnih brskalnikih, kar bo posledično povečalo prepoznavnost in promet podjetja. Optimizacija za spletne brskalnike se neprestano spreminja in razvija, zato je nenehna skrb zanjo obvezna tudi v prihodnosti, če želimo ohraniti vidljivost spletne trgovine.
Keywords:Spletna trgovina, optimizacija spletnih strani, Magento, SEO
Place of publishing:Maribor
Year of publishing:2020
PID:20.500.12556/DKUM-77525 New window
COBISS.SI-ID:35473411  New window
NUK URN:URN:SI:UM:DK:4RJJCPES
Publication date in DKUM:03.11.2020
Views:1441
Downloads:188
Metadata:XML DC-XML DC-RDF
Categories:FOV
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Licences

License:CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International
Link:http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:02.09.2020

Secondary language

Language:English
Title:Webstore development and optimization
Abstract:Businesses nowadays have a competitive disadvantage if they do not promote their products or services through a website or a web store. The purpose of this undergraduate thesis is to create and optimize a web store for the company Miha Kunstelj s. p., which manufactures and sells beekeeping supplies. The web store was created using the Magento tool and was then analyzed and optimized for search engines with the help of online tools such as GTMetrix, Google Analytics, and Google Lighthouse. By doing so, the web store was optimized for a good ranking on search engines, which will consequently increase the company's visibility and sales. Of course, the ranking on search engines is constantly changing and evolving, so constant optimization will be mandatory in the future in order to maintain the visibility of the web store.
Keywords:Web store, search engine optimization, Magento, SEO


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