Komuniciranje z javnostmi v lokalnem okolju: študija primera javnega zavoda za turizem : diplomsko delo

Lah Koštomaj, Žiga

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Title:	Komuniciranje z javnostmi v lokalnem okolju: študija primera javnega zavoda za turizem : diplomsko delo
Authors:	ID Lah Koštomaj, Žiga (Author) ID Žilič Fišer, Suzana (Mentor) More about this mentor... ID Čakš, Peter (Comentor)
Files:	UN_Lah_Kostomaj_Ziga_2020.pdf (6,03 MB) MD5: 56E462020C5A78B9265C73FED44A9826 PID: 20.500.12556/dkum/0e7ee052-b1ce-4d0a-b80f-84b4bf117e56
Language:	Slovenian
Work type:	Bachelor thesis/paper
Typology:	2.11 - Undergraduate Thesis
Organization:	FERI - Faculty of Electrical Engineering and Computer Science
Abstract:	Komuniciranje z lokalnimi javnostmi bi morala biti poglavitna naloga vsakega podjetja ali institucije, ki se nahaja v lokalnem okolju. Za uspešno komunikacijo je treba najti komunikacijske kanale, ki dosegajo lokalne javnosti. V diplomskem delu smo se osredotočili na komuniciranje z lokalnimi javnostmi Javnega zavoda za turizem, šport in mladino Šmarje pri Jelšah. Analizirali smo pojavnosti v lokalnih medijih, vsebine in doseg na Facebooku ter Instagramu, opravili spletno anketo ter intervju s predstavnico institucije. S pomočjo raziskovalnih vprašanj smo ugotovili, da organizacija v lokalnem okolju najučinkoviteje komunicira na družbenem omrežju Facebook in da so v njihovem komuniciranju še možne izboljšave.
Keywords:	odnosi z javnostmi, mediji, družbena omrežja, Javni Zavod TŠM Šmarje pri Jelšah.
Place of publishing:	Maribor
Place of performance:	Maribor
Publisher:	[Ž. Lah Koštomaj]
Year of publishing:	2020
Number of pages:	VIII, 68 f.
PID:	20.500.12556/DKUM-77939
UDC:	659.4+316.774(043.2)
COBISS.SI-ID:	43912195
NUK URN:	URN:SI:UM:DK:5MGWUQYT
Publication date in DKUM:	26.11.2020
Views:	1495
Downloads:	111
Metadata:
Categories:	KTFMB - FERI
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Licences

License:	CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International

Link:	http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:	The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:	25.09.2020

Secondary language

Language:	English
Title:	Communication with the local public: case study of the public institution for tourism
Abstract:	Communication with the local public should be the main task of every company or institution placed in a local environment. For successful communication, it is necessary to find communication channels that reach the local public. In the thesis, we focused on the communication with the local public of the Public Institution for Tourism, Sports, and Youth Šmarje pri Jelšah. We analyzed occurrences in local media, made content and reach analysis on Facebook and Instagram, an online survey, and did an interview with a representative of the institution. With the help of research questions, we found that the organization communicates most effectively on the social network Facebook and that there are still possible improvements in their communication.
Keywords:	public relations, media, social networks, Public Institute TŠM Šmarje

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