| Title: | Digitalno oglaševanje na primeru glasbene skupine : diplomsko delo |
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| Authors: | ID Rihtar, Tomaž (Author)
ID Tomažič, Tina (Mentor) More about this mentor... 
ID Čakš, Peter (Comentor) |
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| Files: |  UN_Rihtar_Tomaz_2020.pdf (1,08 MB)
MD5: 23DA0B52342ADA348B0D0B901D0C71F1
PID: 20.500.12556/dkum/60d40f6e-2683-41e0-b970-7b3ff7983322
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| Language: | Slovenian |
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| Work type: | Bachelor thesis/paper |
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| Typology: | 2.11 - Undergraduate Thesis |
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| Organization: | FERI - Faculty of Electrical Engineering and Computer Science
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| Abstract: | V diplomskem delu smo predstavili, na kakšen način uporabiti družbena omrežja, da pridemo do čim večjega učinka s čim manj stroški (čas, denar). Izhajali smo iz digitalnega marketinga in nato prešli na digitalno oglaševanje, kjer smo se specifično posvetili družbenim omrežjem. Diplomska naloga je potekala na primeru glasbene skupine, Ansambel Vžig. Za primer analize smo uporabili profile na družbenih omrežjih Facebook-a, Instagram-a, YouTube-a in TikTok-a. Kljub nekajletni prisotnosti zgoraj omenjene glasbene skupine na družbenih omrežjih, nikoli ni bilo načrtovanih objav. |
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| Keywords: | Družbena omrežja, digitalno oglaševanje, Facebook, objave, marketing. |
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| Place of publishing: | Maribor |
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| Place of performance: | Maribor |
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| Publisher: | [T. Rihtar] |
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| Year of publishing: | 2020 |
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| Number of pages: | X, 72 f. |
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| PID: | 20.500.12556/DKUM-78109 |
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| UDC: | 659.1:004.774.1(043.2) |
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| COBISS.SI-ID: | 54902531 |
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| NUK URN: | URN:SI:UM:DK:ZRW3M66W |
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| Publication date in DKUM: | 12.03.2021 |
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| Views: | 1527 |
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| Downloads: | 396 |
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| Metadata: |    |
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| Categories: | KTFMB - FERI
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