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Title:Seznanjenost komitentov finančnih institucij s Splošno uredbo EU o varstvu podatkov
Authors:ID Šimenko, Ana (Author)
ID Pisnik, Aleksandra (Mentor) More about this mentor... New window
Files:.pdf MAG_Simenko_Ana_2021.pdf (1,26 MB)
MD5: 9B6D302CBEAC77ECDE4CF56E0612369E
PID: 20.500.12556/dkum/7a178723-e13c-4047-920b-c49c15925471
 
Language:Slovenian
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EPF - Faculty of Business and Economics
Abstract:Živimo v tehnološko hitro razvijajočem se svetu, kjer so naši osebni podatki postali zelo ogroženi. Zaradi te problematike je Evropska unija sprejela Uredbo (EU) 2016/679, bolje poznano pod imenom Splošna uredba. Vsakodnevno prihaja do različnih zlorab osebnih podatkov, kar pa lahko izboljšamo na način, da se z zakonodajo in s svojimi pravicami dobro seznanimo. To lahko dosežemo predvsem s pomočjo informiranja in marketinškega komuniciranja na to temo. Boljša informiranost in posledično seznanjenost lahko privedeta tudi do večjega zaupanja podjetju, s katerim poslujemo. Kljub pomembnosti tematike veliko ljudi ne pozna vsebine Uredbe in posledično tudi svojih pravic. Naloga je razdeljena na dva dela, teoretičnega in empiričnega. V teoretičnem delu smo najprej predstavili ključne pojme za našo nalogo, nato smo iz teoretičnega vidika obravnavali področja Splošne uredbe ter Zakon o varstvu osebnih podatkov. V nadaljevanju smo predstavili še informiranje in z njim tesno povezano marketinško komuniciranje. Po pregledu strokovne literature s področja raziskovanja in zaključenemu prvemu delu naloge, smo se lotili še empiričnega dela. V tem delu smo se osredotočili predvsem na lastno raziskavo z zbiranjem primarnih podatkov, kjer nas je zanimalo, kako dobro so komitenti finančnih institucij v slovenskem prostoru seznanjeni s Splošno uredbo o varstvu osebnih podatkov. Raziskavo smo izvedli s pomočjo spletnega vprašalnika, ki smo ga delili na družbenih omrežjih. Vključenih je bilo 146 polnoletnih posameznikov iz različnih starostnih skupin. Z nalogo smo želeli preveriti, ali je bilo dovolj informiranja in marketinškega komuniciranja na področju Splošne uredbe ter kakšno mnenje imajo komitenti o svojem znanju na tem področju. Zanimalo pa nas je tudi, ali bi želeli biti še bolje obveščeni o obravnavani tematiki ter na kakšen način.
Keywords:Splošna uredba, informiranje, marketinško komuniciranje, finančna institucija, osebni podatek
Place of publishing:[Maribor
Publisher:A. Šimenko
Year of publishing:2021
PID:20.500.12556/DKUM-78447 New window
UDC:342.7:659.2
COBISS.SI-ID:59547651 New window
NUK URN:URN:SI:UM:DK:N1ZZFWKS
Publication date in DKUM:14.04.2021
Views:1197
Downloads:72
Metadata:XML DC-XML DC-RDF
Categories:EPF
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Licences

License:CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International
Link:http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:05.01.2021

Secondary language

Language:English
Title:Financial Institutions Clients Awareness of the General Data Protection Regulation
Abstract:We live in a world where technology is fast developing and where our personal information has become highly compromised. Due to this issue, the European Union has adopted Regulation (EU) 2016/679, better known as the General Regulation. There are various abuses of personal data on a daily basis, which can be improved by becoming well acquainted with the law and our rights. This can be achieved mainly through information and marketing communication on this topic. Better information and consequent familiarity can also lead to greater trust in the company with which we do business. Despite the importance of the topic, many people do not know the content of the regulation and consequently their rights. The thesis is divided into two parts, theoretical and empirical. In the theoretical part, we first presented the key concepts for our thesis, then from a theoretical point of view we discussed the areas of the General Regulation and the Personal Data Protection Act. In the continuation, we also presented information and closely related marketing communication. After reviewing the literature in the field of research and after having completed the first part of the thesis, we started the empirical work. In this part, we focused mainly on our own research with the collection of primary data, where we were interested in how well the clients of financial institutions in Slovenia are familiar with the General Data Protection Regulation. We conducted the research using an online questionnaire that we shared on social media. 146 adults from different age groups participated. With the thesis we wanted to check whether there was enough information and marketing communication in the field of the General Regulation and what opinion the clients have about their knowledge in this field. We were also interested if they would like to be better informed about the topic and in what way.
Keywords:General Regulation, information, marketing communication, financial institution, personal data


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