Razvoj franšizinga v živilski panogi s primerjalno analizo podjetij mcdonald's, burgerking, kfc in subway

Zupanič, Matej

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Title:	Razvoj franšizinga v živilski panogi s primerjalno analizo podjetij mcdonald's, burgerking, kfc in subway
Authors:	ID Zupanič, Matej (Author) ID Podgorelec, Peter (Mentor) More about this mentor...
Files:	UN_Zupanic_Matej_2021.pdf (1,20 MB) MD5: DE3021137C206B0F6FF6FA74193F2030 PID: 20.500.12556/dkum/0dd3e6eb-6119-4ceb-9e1b-7a9bb4487e79
Language:	Slovenian
Work type:	Diploma project paper
Typology:	2.11 - Undergraduate Thesis
Organization:	EPF - Faculty of Business and Economics
Abstract:	V današnjem času, ko je med nami pristna epidemija Covida-19, je zelo zanimivo spremljati razvoj franšizinga že od samega začetke epidemije. Od začetke epidemija Covida-19 je opazno, da podjetja niso samo negativno vplivala na gospodarstvo, temveč tudi pozitivno, saj je bilo njihovo poslovanje uspešnejše v primerjavi s časom pred pričetkom epidemije. Prineslo je velike spremembe, zraven drugih podjetij v panogi so se uspeli organizirati in sodelovati z državo glede upoštevanja ukrepov. Na podlagi tega so v svoje poslovanje vključevali dostavo hrane na dom, možnosti Drive-thru in Personal-thru. To je pretežno uspelo McDonald´su, ki se je v svojem okolju odlično znašel. Ostala podjetja so tudi sledila situaciji in uvedla dostavo na dom, nekatera preko podjetij E-hrana in Wolt, nekateri pa v lastni režiji. To jim je omogočalo vir preživetja, kljub temu, da je Covid-19 močno vplival na število delovnega kadra v podjetjih. Veliko ljudi so bila podjetja primorana dati na čakanje, kar je vplivalo brezposelnost v državi, ki se je močno povečalo. Zraven tega je epidemija pustila zelo velik pečat pri določanju cen produktov. V času krize so se cene zaradi premalo povpraševanja od začetka povečale. Kasneje, ko so se ukrepi nekoliko sprostili, pa se je povpraševanje po tej vrsti hrano močno povečalo. S tem so se cene nekoliko zmanjšale, pretežno pa so ostale iste, kot so jih imeli določene pred epidemijo. Če pogledamo na primer McDonald´s, so zraven ponudbe še ponudbo podkrepili z McPresenečenjem, ki so ga stranke dobile ob nakupu obroka nad 10€, kar je prineslo še večje povpraševanje po produktih in posledično se pozna tudi pri dnevno ustvarjenem prometu, ki pomembno vpliva na ustvarjen dobiček podjetja, kar se je odločilno pokazalo v izkazu poslovne uspešnosti podjetja. Podobno je bilo pri ostalih podjetjih, ki so na račun dostave hrane na dom tudi uspeli dvigniti svoj dnevno ustvarjen promet, ki se je izkazalo kot pozitivno. Dokaz za to sta kar dva podjetja, ki sta pred epidemijo ustvarila minus, v času epidemije pa nekako uspela ustvariti dobiček, zaradi česar sem bil zelo presenečen.
Keywords:	Franšizing, franšiza, McDonald´s, Burger King, Subway, KFC, poslovna uspešnost, določanje cen, cenovne strategije
Place of publishing:	[Maribor
Publisher:	M. Zupanič
Year of publishing:	2021
PID:	20.500.12556/DKUM-79199
UDC:	339.187.44
COBISS.SI-ID:	75477507
Publication date in DKUM:	07.09.2021
Views:	1074
Downloads:	87
Metadata:
Categories:	EPF
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Licences

License:	CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International

Link:	http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:	The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:	26.05.2021

Secondary language

Language:	English
Title:	The development of franchising in the food industry with a comparative analysis of the enterprise, mcdonald's, burger king, kfc and subway
Abstract:	Now, when there is a genuine Covida-19 epidemic among us, it is very interesting to monitor the development of the franchise from the very beginning of the epidemic. Since the beginning of the Covida-19 epidemic, it has been noticeable that companies have not only had a negative impact on the economy, but also positively, as their business has been more successful compared to the time before the start of the epidemic. It has brought about major changes, with other companies in the industry able to organise themselves and work with the state to comply with the measures. As a result, they included home-made food delivery, Drive-thru and Personal-thru options in their business. This was largely done by McDonald's, which has done a great job in its environment. Other companies also followed the situation and introduced home delivery, some through E-food and Woltcompanies - some in their own way. This gave them a livelihood, despite the fact that Covid-19 had a strong influence on the number of staff in companies. Many people were forced to put businesses on hold, which was affected by unemployment in a country that has risen sharply. Moreover, the epidemic has left a very big mark in product pricing. During the crisis, prices have increased since the beginning due to insufficient demand. Later, when the measures were relaxed somewhat, the demand for this type of food increased sharply. This reduced prices slightly, but largely remained the same as they were set before the epidemic. For example, McDonald's was supported by McDonald's, which was supported by McDonald's, which was given a meal of more than 10€, which brought even greater demand for products and, as a result, is also known for the daily turnover generated, which has a significant impact on the company's profits, which was decisively demonstrated in the company's business performance statement. Similarly, other companies that managed to raise their daily turnover at the expense of home food delivery, which turned out to be positive. The evidence of this is as many as two companies that created a minus before the epidemic, and somehow managed to make a profit during the epidemic, which i was very surprised by.
Keywords:	Franchising, Franxhise, McDonald´s, Burger King, Subway, KFC, commercial performance, price fixing, Price Strategy

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