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Title:Primerjalna analiza poslovnega okolja brazilije in mehike v pango živilske industrije
Authors:ID Lipavšek, Zala (Author)
ID Korez Vide, Romana (Mentor) More about this mentor... New window
Files:.pdf UN_Lipavsek_Zala_2021.pdf (1,28 MB)
MD5: 9FA836F791B09718255AF05A50A4F864
PID: 20.500.12556/dkum/1e4c9399-92e0-4424-9ec4-7b8a9db42fe6
 
Language:Slovenian
Work type:Bachelor thesis/paper
Typology:2.11 - Undergraduate Thesis
Organization:EPF - Faculty of Business and Economics
Abstract:Globalizacija je vzpodbudila širitev podjetij na tuje trge. Strateški odziv podjetij na izzive globalizacije imenujemo internacionalizacija, kjer gre za proces načrtne čezmejne širitve podjetja. Vstop na tuje trge razumemo kot zahteven in negotov proces, ki prinaša tako priložnosti kot tveganja. Za uspešno širitev podjetja na nove trge je analiza poslovnega okolja ena izmed pomembnejših analiz tržnih priložnosti. Kadar analiziramo poslovno okolje, se osredotočamo na vrsto notranjih ter zunanjih dejavnikov in pojavov, ki vplivajo na podjetje. Spoznanja o tujih trgih so podlaga za nadaljnje odločitve mednarodnih tržnikov v procesu odločanja o tem ali vstopiti na določen tuji trg ali ne, in katero strategijo vstopa izbrati. Analiza panožnega in deželnega okolja tujih trgov je torej temelj za selekcioniranje le-teh. Za natančnejšo ocenitev tržnega potenciala podjetja na določenem trgu pa so razen analize poslovnega okolja pomembne še analize drugih tržnih priložnosti. V diplomskem delu smo analizirali deželno in panožno okolje Brazilije in Mehike. Pri deželnem okolju smo proučevali politično, ekonomsko, sociokulturno in tehnološko okolje obeh držav. V okviru panožnega okolja pa smo analizirali regulativo, ponudnike, konkurenco ter posebnosti v panogi živilske industrije v Braziliji in Mehiki. Na podlagi opravljenih analiz smo ocenili, kakšne priložnosti, tveganja in ovire mednarodnim tržnikom prinašata trga obeh držav. V diplomskem delu smo s proučitvijo poslovnega okolja ocenili, kateri trg živilske industrije je privlačnejši za mednarodnega tržnika ter oblikovali predloge za nadaljnjo in podrobnejšo analizo.
Keywords:poslovno okolje, panožno okolje, deželno okolje, Brazilija, Mehika
Place of publishing:[Maribor
Publisher:Z. Lipavšek
Year of publishing:2021
PID:20.500.12556/DKUM-79279 New window
UDC:339.54:612.392
COBISS.SI-ID:75531267 New window
Publication date in DKUM:07.09.2021
Views:1207
Downloads:97
Metadata:XML DC-XML DC-RDF
Categories:EPF
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Licences

License:CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International
Link:http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:08.06.2021

Secondary language

Language:English
Title:A comparative analysis of brazilian and mexican business environment in the food industry
Abstract:Globalization has spurred the expansion of companies intro foreign markets. The strategic response of companies to the challenges of globalization is called internationalization, that is a process of a company’s planned cross-border expansion. Entering foreign markets is understood as demanding and uncertain process that brings both opportunities and risks. For a company’s successful expansion into new markets, the analysis of the business environment is one of the most important market opportunities’ analyses. When analyzing the business environment, we focus on a range of internal and external factors and phenomena that affect the company. Knowledge of foreign markets is the basis for further decisions of international marketers in the process of deciding whether to enter a particular market or not and which entry strategy to choose. The analysis of the sectoral and regional environment is therefore the basis for market selection. In addition to the analysis of the business environment, analyzes of other market opportunities are also important for a more accurate assessment of the company’s market potential in a particular market. In the diploma thesis we analyzed the regional and sectoral environment of Brazil and Mexico. In the regional environment, we studied political, economic, socio-cultural and technological environment of both countries. Within the sectoral environment, we analyzed regulations, providers, competition and specifics in the food industry in Brazil and Mexico. Based on the performed analyzes, we assessed what opportunities, risks and obstacles the markets of both countries bring to international marketers. We examined the business environment to assess which food industry market is more attractive for the international marketer, and made suggestions for further and more comprehensive analysis.
Keywords:business environment, sectoral environment, regional environment, Brazil, Mexico


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