Pospeševanje prodaje v podjetju impol

Vrhunec, Nuša

| | SLO | ENG | Cookies and privacy

Bigger font | Smaller font

First page > Show document

Show document

Title:	Pospeševanje prodaje v podjetju impol
Authors:	ID Vrhunec, Nuša (Author) ID Završnik, Bruno (Mentor) More about this mentor...
Files:	VS_Vrhunec_Nusa_2021.pdf (1,33 MB) MD5: 1130BD6C7CFBE38DA13FFEF96067D077 PID: 20.500.12556/dkum/f5d1b733-4fd5-45b7-b49f-094eb3630d28
Language:	Slovenian
Work type:	Diploma project paper
Typology:	2.11 - Undergraduate Thesis
Organization:	EPF - Faculty of Business and Economics
Abstract:	V podjetjih se čedalje pogosteje srečujejo z intenzivno konkurenco, zato je potrebno pritegniti nove in obdržati obstoječe porabnike. Podjetja v ta namen uporabljajo različne segmente marketinškega spleta med katere uvrščamo tudi pospeševanje prodaje. Glavni cilj pospeševanja prodaje je porabnikov večji in hitrejši nakup izdelka ali storitve, zato podjetja želijo v čim večji meri porabnika spodbuditi za nakup in obenem vzbuditi njegovo pozornost ter omogočiti večjo prepoznavnost podjetja na konkurenčnih trgih. Podjetja se poslužujejo različnih metod pospeševanja prodaje med katere uvrščamo tiste, ki so usmerjene na porabnike, trgovske posrednike, druga podjetja ter prodajno osebje. V prvem poglavju diplomskega projekta bomo opredelili problem, namen, cilje in hipoteze, ki smo si jih zastavili. V drugem poglavju bomo predstavili marketinško komuniciranje ter splet marketinškega komuniciranja, ki zajema oglaševanje, neposredno trženje, odnose z javnostmi, osebno prodajo ter pospeševanje prodaje, ki ga bomo podrobneje obravnavali v tretjem poglavju, ko bomo opisali namen, cilje, prednosti, slabosti, metode pospeševanja prodaje ter načrtovanje in vrednotenje pospeševanja prodaje. Četrto poglavje bo zajemalo predstavitev podjetja Impol – organizacijsko strukturo, izdelke, ki jih podjetje ponuja ter panoge v katerih deluje. Peto poglavje se bo nanašalo na prodajo v podjetju Impol glede na kupce, trg in organizacijo prodaje. V šestem poglavju bomo predstavili metode pospeševanja prodaje, ki jih uporabljajo v podjetju Impol in s katerimi skušajo ohraniti svojo konkurenčnost, pridobiti in ohraniti porabnike, informirati o svojih izdelkih in vedno znova iskati nove ideje in rešitve, ki bodo kljub konkurenci zadovoljile potrebe in želje tudi najbolj zahtevnih porabnikov.
Keywords:	metode pospeševanja prodaje, podjetje Impol, porabnik, pospeševanje prodaje.
Place of publishing:	[Maribor
Publisher:	N. Vrhunec
Year of publishing:	2021
PID:	20.500.12556/DKUM-79482
UDC:	658.8
COBISS.SI-ID:	80878851
Publication date in DKUM:	15.10.2021
Views:	1035
Downloads:	222
Metadata:
Categories:	EPF
:	Copy citation

Average score:	(0 votes)
Your score:	Voting is allowed only for logged in users.
Share:

Hover the mouse pointer over a document title to show the abstract or click on the title to get all document metadata.

Licences

License:	CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International

Link:	http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:	The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:	05.07.2021

Secondary language

Language:	English
Title:	Sales Promotion in the company Impol
Abstract:	Nowadays, companies more and more frequently meet intense competition, so it is important to attract new and keep the existing consumers. To achieve that, companies use different segments of marketing mix, in which we also place sales promotion. The main goal of sales promotion is consumer’s larger and faster purchase of an item or a service, so companies aim to encourage the consumer as much as possible to make a purchase and to arouse their interest while also enabling larger recognisability of the company on the international competition markets. Companies make use of different methods of sales promotion, in which we classify those which are consumer-oriented or aimed at commercial agents, sales personnel and other companies. In the first chapter of the diploma thesis, we will define the problem, purpose, goals and set hypotheses. In the second chapter we will present marketing communications and mix of marketing communications, which includes advertising, direct marketing, public relations, personal sales and sales promotion, which will be presented more comprehensively in the third chapter, which will contain purpose, goals, advantages and disadvantages, methods of sales promotion and planning and valuation of sales promotion. The fourth chapter will contain the presentation of the Impol company – organisational structure, company’s products and different branches of the company itself. The fifth chapter will refer to the marketing of the Impol company according to the consumers, market and sales organization. In the sixth chapter, we will present the methods of sales promotion which are used in the Impol company and by use of which they try to maintain their competitiveness, to gain new and keep existing consumers, to inform about their products and to constantly find new ideas and solutions, which will in spite of the competition help to satisfy the needs and wishes of even the most demanding consumers.
Keywords:	methods of sales promotion, Impol company, consumer, sales promotion.

Comments

Leave comment

You must log in to leave a comment.

Comments (0)

0 - 0 / 0

There are no comments!

Back