Generacije in družbena  odgovornost

Vilar, Ana

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Title:	Generacije in družbena odgovornost
Authors:	ID Vilar, Ana (Author) ID Nedelko, Zlatko (Mentor) More about this mentor...
Files:	VS_Vilar_Ana_2021.pdf (1,07 MB) MD5: DC2596F829300892262F08CB2426A295 PID: 20.500.12556/dkum/db56a411-7de3-4b4b-8f9c-6b9153dd0051
Language:	Slovenian
Work type:	Bachelor thesis/paper
Typology:	2.11 - Undergraduate Thesis
Organization:	EPF - Faculty of Business and Economics
Abstract:	Družbena odgovornost v sodobnem času pridobiva vse večji pomen. Ljudje se moremo zavedati, da življenje na Zemlji ni prostor vsakega posameznika, temveč vseh ljudi, ki si ta prostor delimo. Za skupno življenje je pomembno, da se zavedamo negativnih posledic vpliva na okolje, ki ga lahko z neodgovornim ravnanjem ustvarijo tako velika podjetja kot sleherni posameznik. Do današnjega časa poznamo 5 različnih generacij, ki jih ločujemo glede na obdobje, v katerem smo rojeni. Te generacije so veterani, baby boom, X, Y in Z. Med naštetimi smo raziskali lastnosti oz. splošne osebnostne značilnosti, po katerih jih ločujemo. Pomen družbene odgovornosti smo v diplomskem delu raziskovali gledano skozi oči generacije X in Y, saj se je pojavilo vprašanje o poznavanju družbene odgovornosti med generacijami ter njihovem mnenju o tej. S pomočjo raziskave smo oblikovali smernice za podjetja, ki delodajalcem pripomorejo k boljšem razumevanju oz. sodelovanju z zaposlenimi. Pri raziskavi statističnih razlik kljub različnemu časovnemu obdobju rojstva med generacijama nismo opazili. Ugotovili smo, da sta generacijama X in Y najbolj pomembni dobri odnosi s poslovnimi partnerji, nakazilo plač zaposlenim ob predpisanem datumu, varovanje okolja in izobraževanje kadra. Največje razlike, čeprav statistično neznačilne med generacijama, se pojavijo pri naslednjih trditvah: podjetje skrbi le za doseganje dobička, ohranjanje pozitivnega ekonomskega stanja oz. seznaniti podrejene z uspešnostjo podjetja ter se izogibati kršenju zakonov zaradi doseganja poslovnih ciljev. Pri navedenih statistično neznačilnih razlikah so bolj pozitivno naravnani pripadniki generacije Y, v primerjavi z generacijo X, kar pomeni, da so bolj dovzetni k ravnanju v smeri družbene odgovornosti.
Keywords:	Družbena odgovornost, generacije, podjetja.
Place of publishing:	[Maribor
Publisher:	A. Vilar
Year of publishing:	2021
PID:	20.500.12556/DKUM-79509
UDC:	005.35
COBISS.SI-ID:	80968195
Publication date in DKUM:	15.10.2021
Views:	1288
Downloads:	197
Metadata:
Categories:	EPF
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Licences

License:	CC BY-ND 4.0, Creative Commons Attribution-NoDerivatives 4.0 International

Link:	http://creativecommons.org/licenses/by-nd/4.0/
Description:	Under the NoDerivatives Creative Commons license one can take a work released under this license and re-distribute it, but it cannot be shared with others in adapted form, and credit must be provided to the author.
Licensing start date:	12.07.2021

Secondary language

Language:	English
Title:	Generations and social responsibility
Abstract:	In modern times, social responsibility is gaining more and more importance. People have the ability to become aware that life on Earth is not the space of every individual, but of all people with whom we share that space. For coexistence it is important to be aware of the negative consequences of the impact on the environment, which can be created by irresponsible behavior by both large companies and each individual. To date, we know 5 different generations, which are separated according to the period in which they were born. These generations are veterans, baby boom, X, Y and Z. Among those listed, we explored the properties i.e., the general personality characteristics by which we distinguish them. In the diploma thesis, we explored the importance of social responsibility through the eyes of generations X and Y, as the question arose about the knowledge of social responsibility between generations and their opinion about it. With the help of research, we have developed guidelines for companies to help employers improve the cooperation and understanding with employees. In the study, statistical differences were not observed despite the different time periods of birth between the two generations. We have found out that for generations X and Y the most important features are good relations with business partners, salary payments to employees on the prescribed date, environmental protection, and staff training. The biggest differences, although statistically insignificant between the generations, occur in the following statements: the company only cares about making a profit, maintaining a positive economic situation i.e., to inform subordinates about the company's performance and to avoid breaking the law to achieve business goals. With these statistically insignificant differences, members of Generation Y are more positive, compared to Generation X, which means that they are more susceptible to act towards social responsibility.
Keywords:	Social responsibility, generations, companies.

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