Prireditev kot orodje  poslovnega komuniciranja

Sobočan, Tadeja

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Title:	Prireditev kot orodje poslovnega komuniciranja
Authors:	ID Sobočan, Tadeja (Author) ID Mumel, Damijan (Mentor) More about this mentor...
Files:	VS_Sobocan_Tadeja_2021.pdf (675,88 KB) MD5: 367C6E0D10658EEC7FECB3896982837A PID: 20.500.12556/dkum/74a6455d-65fa-4bb0-914b-819f1d1ea926
Language:	Slovenian
Work type:	Diploma project paper
Typology:	2.11 - Undergraduate Thesis
Organization:	EPF - Faculty of Business and Economics
Abstract:	Prireditve se pojavljajo v obliki orodja poslovnega komuniciranja, ki je ključno za obstoj organizacij. Komuniciranje v organizacijah in tudi v družabnem življenju poteka neprekinjeno, česar se pogosto ne zavedamo. Prireditve izvajamo z namenom informiranja o nečem, z namenom obeleževanja pomembnih dogodkov. Prvi del diplomskega dela se nanaša na širitev in poglobitev znanja o poslovnem komuniciranju in prireditvah. Skozi širok nabor literature in virov različnih avtorjev in strokovnjakov bomo opredelili poslovno komuniciranje in njegov pomen. Poglavje se nadaljuje z opredelitvijo prireditev, pomenom prirejanja prireditev, uporabo poslovnega komuniciranja pri prireditvah, klasifikacijo prireditev in načrtovanjem ter izvedbo prireditev. V empiričnem delu bomo na praktičnem primeru opisali načrtovanje in izvajanje prireditve Dan čebule, ki se je odvijala na kmetiji Sobočan in je bila organizirana skupaj s poslovnimi partnerji. Predstavljeni bodo načrtovanje in izvedba prireditve Dneva čebule ter analiza prireditve s predlogi za izboljšavo.
Keywords:	komuniciranje, poslovno komuniciranje, prireditev, dogodek, organizacija prireditev.
Place of publishing:	[Maribor
Publisher:	T. Sobočan
Year of publishing:	2021
PID:	20.500.12556/DKUM-79839
UDC:	659.3:394
COBISS.SI-ID:	82796291
Publication date in DKUM:	28.10.2021
Views:	1395
Downloads:	180
Metadata:
Categories:	EPF
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Licences

License:	CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International

Link:	http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:	The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:	19.08.2021

Secondary language

Language:	English
Title:	Event as Means of Business Communication
Abstract:	Events can serve as tools of business communication, a process crucial for the survival of organizations. In both companies and social life, communication is an ongoing process, which we are often not even aware of. Events are organized to inform about something or celebrate important occurrences. The first part of this paper focuses on expanding and deepening the knowledge about business communication and events. We will define business communication and its importance through a broad scope of literature and sources from various authors and experts. We continue by defining events, the purpose of organizing them, the use of business communication on events, as well as event classification, planning, and execution. The empirical part of the paper describes event planning and execution on an actual case – Dan čebule (The onion day), organized on Sobočan farm in cooperation with business partners. We present how the event was planned and organized, analyze it, and present suggestions for improvement.
Keywords:	communication, business communication, event, event organization.

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