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Title:Ethical discourses of Airbnb animal experiences
Authors:ID Plahuta, Lea (Author)
ID Turnšek, Maja (Mentor) More about this mentor... New window
Files:.pdf MAG_Plahuta_Lea_2021.pdf (2,06 MB)
MD5: 7CDC404F8E3A34C3F9361DA6D4C6E65A
PID: 20.500.12556/dkum/21522e78-3fa9-4a0a-9e7f-5b9c48ebd6b0
 
Language:English
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:FT - Faculty of Tourism
Abstract:Animal tourism represents a large part of the tourist market. Due to its growth, the number of animals involved in tourism is also increasing, which often has a negative impact on their welfare and the preservation of the animal species. In response to the public concerns regarding the negative impacts on animal use in tourism and other areas, a number of ethical approaches have been discussed and developed. These have become the starting point for formulating the strategies, guidelines and policies of many tourism companies that use animals for tourism purposes. Among them is Airbnb, one of the leading tourism companies in the world, which in 2019, presented travel experiences that involve animals in various ways. In addition to the research of the animal experiences offered on the Airbnb online platform, the empirical part focused mainly on researching ethical discourses reflected in discussions of animal experience by both Airbnb and its animal experience providers, where we found out that both used different ethical discourses. Airbnb has represented a caring discourse based on the principle of ecofeminist approach and animal welfare discourse, the latter reflecting the involvement of a non-profit organization World Animal Protection in shaping its policies, which follow the framework of the five freedoms. The ethical discourses of the providers were also caring discourse and animal welfare discourse, with added utilitarian and ecocentric discourses. The only discourse that was not represented within the chosen ethical approaches is the animal rights discourse, which does not approve of any use of animals.
Keywords:tourism, animals, ethics, experiences
Place of publishing:Brežice
Publisher:[L. Plahuta]
Year of publishing:2021
PID:20.500.12556/DKUM-79976 New window
UDC:338.484:179.3(043.2)
COBISS.SI-ID:86876163 New window
Publication date in DKUM:29.11.2021
Views:1263
Downloads:112
Metadata:XML DC-XML DC-RDF
Categories:Misc.
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Licences

License:CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International
Link:http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:24.08.2021

Secondary language

Language:Slovenian
Title:Etični diskurzi Airbnb živalskih izkušenj
Abstract:Živalski turizem predstavlja velik del turističnega trga. Zaradi njegove rasti narašča tudi število živali, vključenih v turizem, s tem pa negativni vplivi na njihovo dobro počutje in ohranjanje živalskih vrst. Kot odgovor na zaskrbljenost javnosti o negativnih vplivih uporabe živali v turizmu in na drugih področjih smo razpravljali o in izoblikovali številne etične pristope. Ti so postali izhodišče pri oblikovanju strategij, usmeritev in politik številnih turističnih podjetij, ki za turistične namene uporabljajo živali. Med njimi je tudi Airbnb, eno izmed vodilnih turističnih podjetij na svetu, ki je v letu 2019 predstavilo turistične izkušnje, ki na različne načine vključujejo živali. Poleg raziskave o sami ponudbi živalskih izkušenj na spletni platformi Airbnb-ja, smo se v empiričnem delu osredotočili predvsem na raziskavo etičnih diskurzov, odražanih v razpravah o živalskih izkušnjah, tako s strani Airbnb-ja kot tudi njegovih ponudnikov živalskih izkušenj in ugotovili, da so oboji uporabili različne etične diskurze. Airbnb je zastopal diskurz skrbnosti po principu ekofeminističnega pristopa in diskurz dobrega počutja živali. Slednji odraža vključenost nevladne organizacije za Svetovno zaščito živali (angl. World Animal Protection) v oblikovanje njegovih politik, ki sledijo okviru petih svoboščin. Etična diskurza ponudnikov sta bila prav tako diskurz skrbnosti in dobrega počutja živali, z dodanima utilitarističnima in ekocentričnima diskurzoma. Edini diskurz, ki v okvirih izbranih etičnih pristopov ni bil zastopan, je diskurz živalskih pravic, ki ne odobrava nikakršne uporabe živali.
Keywords:turizem, živali, etika, izkušnje


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