Planiranje temeljne strategije neprofitne organizacije Dijaški dom Drava Maribor

Husnjak, Patricija

| | SLO | ENG | Cookies and privacy

Bigger font | Smaller font

First page > Show document

Show document

Title:	Planiranje temeljne strategije neprofitne organizacije Dijaški dom Drava Maribor
Authors:	ID Husnjak, Patricija (Author) ID Štrukelj, Tjaša (Mentor) More about this mentor...
Files:	MAG_Husnjak_Patricija_2021.pdf (3,58 MB) MD5: D6E632CFFB43255868FBEAD7A3B8FB38 PID: 20.500.12556/dkum/91430e1d-d56c-4628-9172-403c6e533113
Language:	Slovenian
Work type:	Master's thesis/paper
Typology:	2.09 - Master's Thesis
Organization:	EPF - Faculty of Business and Economics
Abstract:	Dandanes živimo v času, kjer potreba po spremembi ni le možnost, ampak že skoraj nuja vsake organizacije (profitne in neprofitne). Ker gre za delovanje v okolju, ki je hitro se spreminjajoče, mora vsaka organizacija s pomočjo planiranja razvoja na ravni politike podjetja in strateškega managementa znati zaznavati prednosti pred konkurenti in priložnosti v svojem okolju, hkrati pa odpravljati slabosti ter se zoperstaviti možnim nevarnostim. To daje ključnim udeležencem organizacije, (predvsem lastnikom in vodstvu) sposobnost pravočasnega zaznavanja pomembnih informacij in ukrepanja, če želijo, da je razvoj uspešen. Planiranje razvoja omogoča organizaciji konkurenčno prednost, lažjo pot do zastavljenih ciljev, večje možnosti za uspeh, ki se meri na dolgi rok, in izboljšavo ponujenih produktov ter storitev na trgu. Splošno načelo velja, da naj vsaka organizacija sledi planiranemu razvoju, hkrati pa zre k nenehni izboljšavi organizacije kot celote. Magistrsko delo obravnava organizacijo Dijaški dom Drava Maribor, za katero smo na podlagi teoretičnih izhodišč preučili planiranje razvoja na ravni strateškega managementa ter določili temeljno strategijo. Dijaški dom Drava Maribor se ukvarja z javno vzgojno-izobraževalno dejavnostjo, ki ponuja nastanitvene možnosti dijakom, ki v času šolanja zapustijo svoje domače okolje. Dodatno svoje kapacitete tržijo s pomočjo tržne dejavnosti. V teoretičnem delu magistrskega dela smo predstavili iskanje razvojnih možnosti in določitev izhodiščnih osnov za planiranje strateškega razvoja preučevane organizacije Dijaški dom Drava Maribor. Teoretična izhodišča in raziskovalna spoznanja različnih avtorjev so nam služila kot osnova za planiranje ter ovrednotenje temeljne strategije proučevane organizacije. Osredotočili smo se na planiranje razvoja organizacije na ravni strateškega managementa. Izhodiščne osnove za planiranje razvoja organizacije Dijaški dom Drava Maribor smo pridobili s pomočjo analize vrednot (ključnih udeležencev) preučevane organizacije, okolja – v katerem je in deluje, klasifikacije priložnosti in nevarnosti ter nefinančne in finančne analize za določitev prednosti in slabosti. Izhajali smo tudi iz vizije in politike organizacije. Nato smo na osnovi analiz ob upoštevanju zmožnosti preučevane organizacije določili razvojne možnosti na različnih trgih delovanja – torej smo iskali strateške možnosti razvoja, to ekonomsko ovrednotili in izbrali predlagano temeljno strategijo organizacije. V empiričnem delu magistrskega dela smo izhajali iz plana vrednostnih izidov preučevane organizacije Dijaški dom Drava Maribor za obdobje petih let. Ob tem smo sledili predlagani temeljni strategiji in potencialom, ki jih organizacija ima ter jih potrebuje za nadaljnjo uresničitev strategije njenega razvoja.
Keywords:	vizija podjetja, politika podjetja, neprofitna organizacija, temeljna strategija, prednosti in slabosti, priložnosti in nevarnosti, planiranje razvoja, ekonomsko vrednotenje, finančna analiza, nefinančna analiza, vladna organizacija.
Place of publishing:	Maribor
Publisher:	[P. Husnjak]
Year of publishing:	2021
PID:	20.500.12556/DKUM-79993
UDC:	005.21
COBISS.SI-ID:	81866243
Publication date in DKUM:	21.10.2021
Views:	1199
Downloads:	169
Metadata:
Categories:	EPF
:	Copy citation

Average score:	(0 votes)
Your score:	Voting is allowed only for logged in users.
Share:

Hover the mouse pointer over a document title to show the abstract or click on the title to get all document metadata.

Licences

License:	CC BY 4.0, Creative Commons Attribution 4.0 International

Link:	http://creativecommons.org/licenses/by/4.0/
Description:	This is the standard Creative Commons license that gives others maximum freedom to do what they want with the work as long as they credit the author.
Licensing start date:	25.08.2021

Secondary language

Language:	English
Title:	Planning the core strategy of non-profit organization student dormitory Drava Maribor
Abstract:	Nowadays we living in a time where the need for change is not only a possibility but almost a necessity for every organization (profit and non-profit). Since it is functioning in an environment that is rapidly changing needs of each company by means of planning the development of business policy and strategic management able to perceive an advantage over competitors and opportunities in their environment while eliminating weaknesses and to counter potential threats. This gives to the key participants in the company (especially owners and management) the ability to perceive and act in a timely manner if they want the development to be successful. Development planning provides the organization competitive advantage, an easier path to the set goals, a bigger chance of success, which is measured in the long run, and the improvement of the products and services offered on the market. The general principle is therefore that each company should follow its planned development and at the same time strive for continuous improvement of the organization as a whole. The master's thesis deals with the organization of the student dormitory Drava Maribor, for which we examined the development planning at the level of strategic management and the determination of the basic strategy. The Drava Maribor student dormitory is engaged in a public educational activity that offers accommodation opportunities to students who leave their home environment during their schooling. Additionally they market their capacities through marketing activities. At the beginning of the master's thesis, in the theoretical part, we presented the search for development possibilities and determined the starting points for planning the strategic development of the studied organization student dormitory Drava Maribor. Theoretical starting points, research findings of various authors, served as the basis for planning and evaluating the basic strategy of the studied organization. We focused on planning the development of the organization at the level of strategic management. The basic basis for planning the development of the student dormitory Drava Maribor was obtained through the analysis of values (key participants) of the studied organization, the environment in which it is located and operates, classification of opportunities and threats and non-financial and financial analysis to determine strengths and weaknesses. We also proceeded from the vision and policy of the organization. Then, on the basis of the analysis, taking into account the capabilities of the studied organization, we also evaluated the development possibilities in various markets, so we looked for strategic development possibilities, evaluated this economically and proposed and selected the basic strategy of the organization. In the empirical part, we proceeded from the plan of value outcomes of the student dormitory Drava Maribor for a period of five years. In doing so, we followed the proposed basic strategy and its potentials, which the organization has and needs to further implementation of its development strategy.
Keywords:	company vision, company policy, non-profit organization, basic strategy, advantages and disadvantages, opportunities and threats, development planning, economic evaluation, financial analysis, non-financial analysis, government organization.

Comments

Leave comment

You must log in to leave a comment.

Comments (0)

0 - 0 / 0

There are no comments!

Back