Management prodaje in  upravljanje odnosov z  odjemalci v podjetju  vitaminka a. d.

Gjurchinova, Marija

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Title:	Management prodaje in upravljanje odnosov z odjemalci v podjetju vitaminka a. d.
Authors:	ID Gjurchinova, Marija (Author) ID Uršič, Duško (Mentor) More about this mentor...
Files:	UN_Gjurchinova_Marija_2021.pdf (903,81 KB) MD5: 96C83BE178F52C3FB99ED9B0EE75EB8E PID: 20.500.12556/dkum/b3ca620b-5c28-43c2-b96d-689ffbb845bb
Language:	Slovenian
Work type:	Diploma project paper
Typology:	2.11 - Undergraduate Thesis
Organization:	EPF - Faculty of Business and Economics
Abstract:	Ena izmed najosnovnejših in najpomembnejših stvari za preživetje podjetja je seveda prodaja. Vsako podjetje, organizacija si prizadeva doseči zadovoljstvo strank in doseči svoje cilje, vključno z dolgoročno prisotnostjo na trgu. Seveda to vključuje odnos zaposlenih ali prodajalcev do kupcev. Povečano število kupcev je dokaz kakovosti in zelo analizirane prodaje. Odnos in kakovost odnosov med podjetjem in strankami je mogoče določiti ali ovrednotiti po zaslugi enega najbolj poznanih konceptov upravljanja odnosov s strankami ali s CRM. Razumevanje strank, spoznavanje njihovih potreb ali iskanje rešitev za njihove potrebe so ena glavnih nalog v podjetju. Današnji tehnološki razvoj zelo pomaga pri razvoju kognitivnih informacij o strankah in pri napovedovanju nadaljnjih odločitev. Razvit medij, internet, pomaga hitro vzpostaviti stik in komuniciranje med prodajalci in kupci. Zbiranje pravih informacij vodi do uspešnega sodelovanja.
Keywords:	CRM, Prodajni lijak, Organizacijska struktura, Življenjska vrednost odjemalca
Place of publishing:	[Maribor
Publisher:	M. Gjurchinova]
Year of publishing:	2021
PID:	20.500.12556/DKUM-80080
UDC:	659.4:004
COBISS.SI-ID:	85207043
Publication date in DKUM:	17.11.2021
Views:	990
Downloads:	80
Metadata:
Categories:	EPF
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Licences

License:	CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International

Link:	http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:	The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:	29.08.2021

Secondary language

Language:	English
Title:	Sales management and customer relationship management in vitaminka a. d.
Abstract:	One of the most basic and important things for a company to survive is of course sales. Every business organization strives to achieve customer satisfaction and achieve its goals, including a long-term market presence. Of course, this includes the attitude of employees or salespeople toward customers. The increased number of customers is proof of quality and highly analyzed sales. The relationship and quality of the relationship between the company and customers can be determined or evaluated thanks to one of the most well-known concepts of customer relationship management or CRM. Understanding customers, getting to know their needs or finding solutions to their needs are one of the main tasks in a company. Today’s technological developments are very helpful in developing cognitive customer information and in predicting further decisions. Developed medium, the Internet, helps to quickly establish contact and communication between sellers and buyers. Gathering the right information leads to successful collaboration.
Keywords:	CRM, Sales funnel, Organizational structure, Customer life value.

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