Analiza vpliva neverbalne komunikacije v televizijskih oglasih na prepričevanje : diplomsko delo

Žilavec, Katarina

| | SLO | ENG | Cookies and privacy

Bigger font | Smaller font

First page > Show document

Show document

Title:	Analiza vpliva neverbalne komunikacije v televizijskih oglasih na prepričevanje : diplomsko delo
Authors:	ID Žilavec, Katarina (Author) ID Kožuh, Ines (Mentor) More about this mentor... ID Tomažič, Tina (Comentor)
Files:	UN_Zilavec_Katarina_2021.pdf (1,52 MB) MD5: A33AD51E1FCD62546818A35747480935 PID: 20.500.12556/dkum/bf3decd6-034a-425b-9390-c1a990f3c1f7
Language:	Slovenian
Work type:	Bachelor thesis/paper
Typology:	2.11 - Undergraduate Thesis
Organization:	FERI - Faculty of Electrical Engineering and Computer Science
Abstract:	Če želimo nekoga v nekaj prepričati, je pomembno, kakšno neverbalno komunikacijo uporabimo, da dosežemo svoj namen. Namen diplomskega dela je bil raziskati, ali ima izrazitost neverbalne komunikacije v televizijskem oglasu povezavo s prepričljivostjo posameznika. Zanimalo nas je, ali je stopnja izrazitosti neverbalnih znakov v oglasu povezana z zaznano prepričljivostjo oglasa; ali je stopnja izobrazbe udeležencev povezana z zaznano prepričljivostjo oglasa ter ali je spol udeležencev povezan z zaznano prepričljivostjo oglasa. Ugotovili smo, kjer je bila v oglasu neverbalna komunikacija izrazitejša, je ljudi oglas bolj prepričal. Prav tako smo ugotovili, da višja, kot je izobrazba, manjša je prepričljivost posameznika, ter da so oglasi bolj prepričali ženske kot moške.
Keywords:	neverbalna komunikacija, oglaševanje, televizijski oglasi, prepričevanje
Place of publishing:	Maribor
Place of performance:	Maribor
Publisher:	[K. Žilavec]
Year of publishing:	2021
Number of pages:	VII, 79 str.
PID:	20.500.12556/DKUM-80468
UDC:	659.113.7:075.2(043.2)
COBISS.SI-ID:	93976323
Publication date in DKUM:	18.10.2021
Views:	1057
Downloads:	200
Metadata:
Categories:	KTFMB - FERI
:	Copy citation

Average score:	(0 votes)
Your score:	Voting is allowed only for logged in users.
Share:

Hover the mouse pointer over a document title to show the abstract or click on the title to get all document metadata.

Licences

License:	CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International

Link:	http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:	The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:	14.09.2021

Secondary language

Language:	English
Title:	Analysis of nonverbal communication in television advertising and its influence on persuasion
Abstract:	If we want to convince someone of something, it is important what non-verbal communication we use to achieve our goal. The aim of the thesis was to investigate whether the expressiveness of non-verbal communication in a television advertisement has a relationship with the persuasiveness of the individual. We were interested in whether the degree of expressiveness of non-verbal cues in an ad is related to the perceived persuasiveness of the ad; whether the educational level of the participants is related to the perceived persuasiveness of the ad and whether the gender of the participants is related to the perceived persuasiveness of the ad. We found that where there was more non-verbal communication in the ad, people were more persuaded by the ad. We also found that the higher the education level, the less persuasive the individual, and that women were more persuaded by the ads than men.
Keywords:	non-verbal communication, advertising, TV commercials, persuasion

Comments

Leave comment

You must log in to leave a comment.

Comments (0)

0 - 0 / 0

There are no comments!

Back