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Title:Vpliv grafičnega oblikovanja plakatov na opazovalce : diplomsko delo
Authors:ID Žalig, Urška (Author)
ID Debevc, Matjaž (Mentor) More about this mentor... New window
Files:.pdf UN_Zalig_Urska_2021.pdf (8,05 MB)
MD5: FD3912AC353AAB52DF8ACFE63DF3BC8D
PID: 20.500.12556/dkum/b88d9e95-42c3-4390-be87-7c31faa838a8
 
Language:Slovenian
Work type:Bachelor thesis/paper
Typology:2.11 - Undergraduate Thesis
Organization:FERI - Faculty of Electrical Engineering and Computer Science
Abstract:Plakati predstavljajo pomemben segment vizualnega komuniciranja s širšo množico ljudi. Za njihovo učinkovitost in zapomljivost je ključnega pomena primerno in ustrezno grafično oblikovanje. V diplomskem delu smo raziskali, kakšen vpliv ima uporaba pravil in principov grafičnega oblikovanja na opazovalce plakatov. V raziskavi smo uporabili zmagovalne plakate slovenskega tekmovanja Outstanding, jih analizirali in dodatno preverili z opazovalci s pomočjo ankete. V raziskavi je sodeloval 101 anketiranec, bili pa so vseh starostnih skupin. Pri analizi smo ugotovili, da imajo določeni principi oblikovanja, načela oblikovanja in principi geštalt teorije močan vpliv na razumevanje sporočila plakata. Raziskava je pokazala, da sta pri prenašanju informacij najbolj učinkovita princip bližine in princip podobnosti iz geštalt teorije, ki sta bila tudi največkrat uporabljena pri večini plakatov. Raziskava je tudi pokazala, da pretirana uporaba podrobnosti pripomore k zmedenosti opazovalcev. Rezultati, ki smo jih pridobili, so lahko podlaga za nadaljnjo raziskovanje na tem področju.
Keywords:grafično oblikovanje, plakati, načela in principi
Place of publishing:Maribor
Place of performance:Maribor
Publisher:[U. Žalig]
Year of publishing:2021
Number of pages:X, 83 f.
PID:20.500.12556/DKUM-80544 New window
UDC:655.26.066.24(043.2)
COBISS.SI-ID:95558915 New window
Publication date in DKUM:18.10.2021
Views:2041
Downloads:80
Metadata:XML DC-XML DC-RDF
Categories:KTFMB - FERI
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Licences

License:CC BY-NC 4.0, Creative Commons Attribution-NonCommercial 4.0 International
Link:http://creativecommons.org/licenses/by-nc/4.0/
Description:A creative commons license that bans commercial use, but the users don’t have to license their derivative works on the same terms.
Licensing start date:17.09.2021

Secondary language

Language:English
Title:Graphic design rules and their impact on observers
Abstract:Posters represent an important segment of visual communication with a wider crowd. Appropriate graphic design is crucial for their efficiency and memorability. In the diploma work, we investigated the impact of the application of rules and principles of graphic design on poster observers. In the research, we used the winning posters of the Slovenian Outstanding competition, analyzed them and additionally checked them with observers with the help of a survey. 101 respondents of all age groups participated in the survey. In the analysis, we found that certain design principles, design rules and principles of Gestalt theory have a strong influence on the understanding of the poster’s message. The research showed that the principle of proximity and the principle of similarity from Gestalt theory, which were also most often used in most posters, are the most effective in transmitting information. The research also showed that excessive use of details contributes to observers confusion. The results we obtained can be the basis for further research in the field.
Keywords:graphic design, posters, rules and principles


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