| Title: | Zeleno zavajanje : magistrsko delo |
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| Authors: | ID Furman, Margareta (Author)
ID Tomažič, Tina (Mentor) More about this mentor... 
ID Pucer, Matevž (Comentor) |
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| Files: |  MAG_Furman_Margareta_2021.pdf (1,98 MB)
MD5: 8D1BA954EBE37D8409B37C4EF33B52F5
PID: 20.500.12556/dkum/dfb9b52a-1194-4277-86d7-a580d3cbf690
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| Language: | Slovenian |
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| Work type: | Master's thesis/paper |
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| Typology: | 2.09 - Master's Thesis |
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| Organization: | FERI - Faculty of Electrical Engineering and Computer Science
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| Abstract: | V magistrskem delu je obravnavano zeleno zavajanje, ki dokazano škodljivo vpliva na podobo blagovne znamke ali organizacije. Proučili smo vrste zavajanj in njihov vpliv na odnos do zelenega oglaševanja. Opredelili smo zelenega potrošnika in ugotovili, kako prepoznava zavajanja. V empiričnem delu smo raziskovali, ali študenti Univerze v Mariboru prepoznavajo zeleno zavajanje v oglaševanju. Ugotovili smo, da študentje na splošno dobro prepoznavajo različne vrste zavajanja in tudi navajajo prave razloge za takšno odločitev. |
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| Keywords: | zeleno zavajanje, zeleni skepticizem, okoljske trditve |
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| Place of publishing: | Maribor |
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| Place of performance: | Maribor |
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| Publisher: | [M. Furman] |
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| Year of publishing: | 2021 |
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| Number of pages: | 1 spletni vir (1 datoteka PDF (VII, 90 f.)) |
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| PID: | 20.500.12556/DKUM-80855 |
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| UDC: | 659.113.8:502.12(043.2) |
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| COBISS.SI-ID: | 97468163 |
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| Publication date in DKUM: | 16.12.2021 |
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| Views: | 1257 |
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| Downloads: | 334 |
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| Metadata: |    |
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| Categories: | KTFMB - FERI
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