Odnosi z notranjo javnostjo in interna komunikacija kot pogoj uspešnosti podjetja

Lenardič, Jera

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Title:	Odnosi z notranjo javnostjo in interna komunikacija kot pogoj uspešnosti podjetja
Authors:	ID Lenardič, Jera (Author) ID Novak, Vesna (Mentor) More about this mentor... ID Dežman, Marina (Comentor)
Files:	MAG_Lenardic_Jera_2021.pdf (976,46 KB) MD5: 48E7EA90A739F0729F45C7AF19CF683B PID: 20.500.12556/dkum/d2bc7dd5-68dc-4d9f-86d1-744126750375
Language:	Slovenian
Work type:	Master's thesis/paper
Typology:	2.09 - Master's Thesis
Organization:	FOV - Faculty of Organizational Sciences in Kranj
Abstract:	Komunikacija je ključna za naše preživetje. Je način ubesedenja naših občutkov, mišljenj in prenosa znanj. Pri tem pomembno vlogo igrajo izbira besed, naša obrazna mimika in gestikulacija telesa ter upoštevanje pravil, ki so odvisna od kraja in javnosti, s katerimi vzpostavljamo stike. Znano je, da se komunikacijskih veščin lahko priučimo in s tem pridobivamo vrednost. S tem je povezana naša uspešnost, tako v zasebnem kot tudi poklicnem življenju. V magistrskem delu obravnavamo interno komunikacijo, za katero menimo, da je pogoj uspešnosti podjetja. Najprej definiramo odnose z javnostmi. Kot osrednjo tematiko izpostavljamo in definiramo komunikacijske osnove in se nato poglobimo v interno komunikacijo med zaposlenimi in kadrovico. Zanima nas, kako pomemben je kadrovski oddelek znotraj podjetja X. Ukvarjamo se s soodvisnostjo komunikacije in kreativnega delovnega okolja. S pomočjo poglobljenega intervjuja kadrovice v podjetju X sledimo zastavljenemu cilju, da je s primernimi komunikacijskim prijemi mogoče vzpostaviti boljše odnose, ki nadalje omogočajo hitrejše in učinkovitejše opravljanje delovnih nalog ter nadalje dvigujejo raven storilnosti. S pomočjo kvalitativnega načina raziskovanja zajemamo tako objektivna kot subjektivna mnenja kadrovice, s katerimi kot glavni rezultat potrjujemo pomembnost interne komunikacije v povezavi s kreativnostjo in uspešnostjo. Zaradi razporeditve določenih delovnih procesov kadrovanja v podjetju X priložnost nadaljnjega raziskovanja vidimo v proučevanju vodij posameznih enot, s pomočjo katerih bi podrobneje spoznali znanja in motiviranost zaposlenih ter predlagali možne izboljšave in tako pripomogli k večji kreativnosti in uspešnosti zaposlenih ter tudi podjetja.
Keywords:	odnosi, zaposleni, interna komunikacija, uspeh podjetja, notranja javnost.
Place of publishing:	Maribor
Year of publishing:	2021
PID:	20.500.12556/DKUM-80949
COBISS.SI-ID:	89910275
Publication date in DKUM:	30.03.2022
Views:	967
Downloads:	292
Metadata:
Categories:	FOV
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Licences

License:	CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International

Link:	http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:	The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:	24.11.2021

Secondary language

Language:	English
Title:	Internal relations and internal communication as a condition for company success
Abstract:	Communication is key to survival. It is a way of articulating our feelings, thoughts and knowledge to others. The choice of words, our facial expressions and body gestures, and the observance of rules that depend on the place and the public with whom we establish contacts have an important role. It is known that communication skills can be learned and thus increase in value. Related to this is our success, both in private and professional life. In this master's thesis, we discuss internal communication, which we believe is a condition for a company’s success. We first define public relations. As a central topic, we highlight and define the basics of communication and then delve into internal communication between employees and human resources. We are interested in how important the human resources department is in company X. We deal with the interdependence of communication and the creative work environment. With the help of an in-depth interview of HR staff in company X, we try to confirm the set goal that, with appropriate communication approaches, it is possible to establish better relationships, which enable faster and more efficient performance of work tasks and raise productivity levels. With the help of a qualitative method of research, we try to capture both objective and subjective opinions of the staff, with which the main result confirms the importance of internal communication in connection with creativity and success. Due to the distribution of certain staffing work processes in company X, we see the study of heads of individual units as an opportunity for further research, which would help us to learn more about the knowledge and motivation of employees. In turn, it could theoretically raise possible improvements and thus contribute to greater creativity and employee performance as well as business.
Keywords:	relations, employees, internal communication, the success of the company, internal public.

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