| | SLO | ENG | Cookies and privacy

Bigger font | Smaller font

Show document Help

Title:Strategija trženja vin z Meranovega in ekonomska analiza : magistrsko delo
Authors:ID Štuhec, Petra (Author)
ID Pažek, Karmen (Mentor) More about this mentor... New window
ID Valdhuber, Janez (Comentor)
ID Kramberger, Branko (Comentor)
Files:.pdf MAG_Stuhec_Petra_2022.pdf (3,28 MB)
MD5: 06852510E151FC8D1313B074B0668760
PID: 20.500.12556/dkum/f77e93b4-a199-4533-ab28-c8f5edc0b9b9
 
Language:Slovenian
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:FKBV - Faculty of Agriculture and Life Sciences
Abstract:V magistrski nalogi smo analizirali prodajo vin z Meranovega med leti 2002 in 2019, obenem pa smo raziskovali zgodovinski pomen blagovne znamke Meranovo. Hkrati smo pregledali zakonodajo s področja varnosti živil, ki se navezuje predvsem na trženje različnih sort vina. Na podlagi pridobljenih podatkov iz leta 2019 smo razvili simulacijski model, ki zajema skupne stroške in skupne prihodke pridelave in predelave grozdja na posestvu Meranovo. Z elektronsko preglednico smo ocenili vse pomembnejše ekonomske parametre. Rezultati simulacijskega modela so pokazali, da je predelava grozdja ekonomsko upravičena, saj je koeficient ekonomičnosti večji od 1 (Ke = 1,19). Po pregledu literature lahko zaključimo, da je Meranovo prepoznavna blagovna znamka vin, ki temelji na tradiciji iz časov nadvojvode Janeza.
Keywords:Meranovo, nadvojvoda Janez, pridelava vina, analiza trga, simulacijski model
Place of publishing:Maribor
Place of performance:Maribor
Publisher:[P. Štuhec]
Year of publishing:2022
Number of pages:XII, 73 str., [1] f. pril.
PID:20.500.12556/DKUM-81275 New window
UDC:663.2:659.126(043)=163.6
COBISS.SI-ID:99084803 New window
Publication date in DKUM:28.02.2022
Views:1101
Downloads:120
Metadata:XML DC-XML DC-RDF
Categories:FKBV
:
Copy citation
  
Average score:(0 votes)
Your score:Voting is allowed only for logged in users.
Share:Bookmark and Share



Hover the mouse pointer over a document title to show the abstract or click on the title to get all document metadata.

Licences

License:CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International
Link:http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:10.02.2022

Secondary language

Language:English
Title:Meranovo Wine Marketing Strategy and its Ekonomic Analiysis
Abstract:In the master's thesis, the sale of wines from Meranovo, which lasted between 2002 and 2019, was analysed and at the same time the historical significance of the Meranovo brand has been researced. The food safety legislation was also reviewed, which relates mainly to the marketing of different varieties of wine. Based on the data obtained from 2019, a simulation model was developed that includes the total costs and total revenues of grape production and processing at the Meranovo estate. All important economic parameters were evaluated with an electronic spreadsheet.The results of the simulation model showed that grape processing is economically justified, as the coefficient of economy is greater than 1 (Ke = 1.19). The literature review indicates that Merano is a recognizable wine brand based on a tradition from the time of Archduke John.
Keywords:Meranovo, Archduke John, wine production, market analysis, simulation model


Comments

Leave comment

You must log in to leave a comment.

Comments (0)
0 - 0 / 0
 
There are no comments!

Back
Logos of partners University of Maribor University of Ljubljana University of Primorska University of Nova Gorica