Planiranje ustanovitve in razvoja podjetja z dejavnostjo inženiringa, trgovine in zastopništva v gradbeništvu

Pukšič, Boris

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Title:	Planiranje ustanovitve in razvoja podjetja z dejavnostjo inženiringa, trgovine in zastopništva v gradbeništvu
Authors:	ID Pukšič, Boris (Author) ID Duh, Mojca (Mentor) More about this mentor...
Files:	MAG_Puksic_Boris_2022.pdf (4,79 MB) MD5: 384AA3BFAEDFC7C90772DDA7FD2C150D PID: 20.500.12556/dkum/a36812a3-63b4-4141-8ea7-ae1f2e4e832a
Language:	Slovenian
Work type:	Master's thesis/paper
Typology:	2.09 - Master's Thesis
Organization:	EPF - Faculty of Business and Economics
Abstract:	Vsako podjetje obstaja in izvršuje svojo vizijo in poslanstvo v edinstvenem poslovnem okolju. V tem poslovnem okolju nenehno nastaja, se razvija in nastaja veliko število dejavnikov, ki vplivajo na uspešnost podjetja. Zato so danes podjetja v zelo kompleksnem in zahtevnem položaju za poslovanje. Kljub temu pa se vsako podjetje trudi biti uspešno tako, da se osredotoča na ključne dejavnike v notranjem in zunanjem okolju podjetja. Naloga upraviteljev in vodij v podjetju je, da te dejavnike prepozna in usmeri podjetje v takšno smer, da bo kritične dejavnike izkoristilo v svoj prid ali pa se jim pravočasno izognilo. V obdobju vedno hitrejšega tehnološkega razvoja, gospodarskih in zdravstvenih kriz, negotovosti vladnih politik, negativnih demografskih trendov, pomanjkanja surovin in delovne sile, visoke informacijske negotovosti in vse hitreje spreminjajočega okolja v katerih podjetja delujejo, je potrebnega vedno več znanja in vedno nove veščine, da bi se lahko hitro in ustrezno odzvali na spreminjajoče se zunanje dejavnike okolja, ki hkrati vplivajo na dejavnike znotraj podjetja. Med tem je najtežje predvideti prav zunanje dejavnike. Prav zaradi kompleksnosti zunanjega in notranjega okolja podjetja, kjer je težko zagotoviti kontinuirane dobičke brez stalnega iskanja novih priložnosti v nepredvidenem okolju, je planiranje ustanovitve in razvoja podjetja vedno bolj ključno za zagotavljanje obstanka, razvoja in rasti podjetja. Za uspešen obstanek in razvoj podjetja zato ni vedno dovolj le dobra ideja ali produkt, ampak tudi kakovostno planiranje ustanovitve in razvoja podjetja. V teoretičnem delu magistrske naloge smo se lotili raziskave literature na področju politike podjetja in strateškega managementa na ravni katerih potekajo ključne faze planiranja ustanovitve in razvoja podjetja ter oblikovanje strategij. V tem delu smo predstavili tudi izbrane metode planiranja ustanovitve in razvoja na ravni politike podjetja in strateškega managementa, ki jih zagovarjajo različni avtorji in so najprimernejše za proučevanje izbranega podjetja. Magistrsko nalogo v nadaljevanju predstavlja praktični del, kjer teoretični del naloge nadgradimo z empiričnim delom na konkretnem primeru podjetja Boring d.o.o.. V tem delu magistrske naloge nam raziskava razkrije ugotovitve o resursih in zmožnosti podjetja, ugotovitve o ključnih dejavnikih zunanjega in notranjega okolja podjetja, ugotovitve o panogi v kateri bo proučevano podjetje poslovno delovalo ter ugotovimo katere strategije so primerne za proučevano podjetje. V sklepnem delu magistrske naloge podamo odgovor na zastavljeno raziskovalno vprašanje.
Keywords:	planiranje ustanovitve, planiranje razvoja, politika podjetja, strateški managemet, strategije, SWOT, GRID, SNW, BCG, PEST, PESTEL, EFAS, IFAS, SFAS.
Place of publishing:	[Maribor
Publisher:	B. Pukšič
Year of publishing:	2022
PID:	20.500.12556/DKUM-81396
UDC:	005.4
COBISS.SI-ID:	110612227
Publication date in DKUM:	06.06.2022
Views:	944
Downloads:	166
Metadata:
Categories:	EPF
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Licences

License:	CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International

Link:	http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:	The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:	15.03.2022

Secondary language

Language:	English
Title:	Planning of establishment and development of a company operating with engineering, trade and representation in construction industry
Abstract:	Every company exists and executes its vision and mission in a unique business environment. Within this business environment, a large number of factors are constantly emerging, evolving and being shaped, influencing the success of the business. As a result, companies today are in a very complex and challenging position to do business. Nevertheless, every company strives to be successful by focusing on the key factors in the internal and external environment of the company. It is the task of the managers and leaders in the company to identify those factors and steer the company in such a direction that the critical factors are either used to their advantage or avoided in time. In an era of accelerating technological development, economic and health crises, uncertainty in government policies, negative demographic trends, raw material and labour shortages, high information uncertainty and an ever more rapidly changing environment in which companies operate, more and more knowledge and new skills are needed to react quickly and appropriately to changing external environmental factors that simultaneously affect factors within the company. It is the external factors that are the most difficult to predict. It is precise because of the complexity of the external and internal environment of a company, where it is difficult to ensure continuous profits without constantly looking for new opportunities in an unforeseen environment, that planning for the creation and development of a company is increasingly crucial to ensure the survival, development and growth of the company. Therefore, it is not always enough to have a good idea or product, but also to have a good quality business start-up and development planning in order to ensure the successful survival and development of a business. In the theoretical part of the master thesis, we undertook a literature survey in the field of corporate policy and strategic management at the level of which the key phases of corporate planning and strategy formulation take place. In this part, we also present the selected methods of planning the establishment and development at the level of company policy and strategic management, which are advocated by different authors and are the most suitable for the study of the selected company. The Master's thesis is then followed by a practical part, where the theoretical part of the thesis is followed by empirical work on the specific case of the company Boring d.o.o. In this part of the master thesis, the research reveals the findings on the resources and capabilities of the company, the findings on the key factors of the company's internal and external environment, the findings on the industry in which the company will operate and the findings on the appropriate strategies for the studied company. In the final part of the thesis, we answer the research question.
Keywords:	start-up planning, development planning, company policy, strategic management, strategies, SWOT, GRID, SNW, BCG, PEST, PESTEL, EFAS, IFAS, SFAS.

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