NAČRTOVANJE PRODAJE BLAGOVNE ZNAMKE PUMA V PODJETJU BAKRA D. O. O. KRANJ

Umnik, Tina

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Title:	NAČRTOVANJE PRODAJE BLAGOVNE ZNAMKE PUMA V PODJETJU BAKRA D. O. O. KRANJ
Authors:	ID Umnik, Tina (Author) ID Marič, Miha (Mentor) More about this mentor...
Files:	VS_Umnik_Tina_2022.pdf (1,43 MB) MD5: 5DCBCAA56E8F220961740FFEBE6F6FB6 PID: 20.500.12556/dkum/99585049-a5ab-48c6-b868-4a1413afea94
Language:	Slovenian
Work type:	Bachelor thesis/paper
Typology:	2.11 - Undergraduate Thesis
Organization:	FOV - Faculty of Organizational Sciences in Kranj
Abstract:	V sodobnem svetu podjetja poslujejo v dinamičnem poslovnem okolju, ki predstavlja vedno več izzivov. Zato je pomembno, da podjetja znajo načrtovati, saj se le tako lahko izognejo morebitnim težavam. Raziskovali smo, kako podjetje BAKRA, d. o. o., načrtuje prodajo blagovne znamke PUMA. Zanimalo nas je, kakšne so posebnosti in zanimivosti pri prodaji svetovno znane znamke. In kakšni so morebitni izzivi in kako jih podjetje rešuje. V teoretičnem delu smo s pomočjo domačih in tujih strokovnih del predstavili osnove in pomen načrtovanja in prodaje. Predstavili smo tudi razvoj izdelkov in potek same distribucije. V raziskovalnem delo smo opisali podjetje BAKRA, d. o. o., in blagovno znamko PUMA. Predstavili smo, kako je podjetje BAKRA, d. o. o., uspešno v primerjavi z drugimi distributerji PUMA na trgu. Za potrebe raziskovalnega dela smo intervjuvali zaposlene v podjetju BAKRA, d. o. o., ki se ukvarjajo z nabavo in prodajo, in s kupcem podjetja BAKRA, d. o. o. Iz obeh intervjujev smo sestavili odgovore v celoto in odgovorili na raziskovalna vprašanja. Podjetje BAKRA, d. o. o., ima zelo veliko izkušenj in na podlagi načrtovanj prodaje iz predhodnih obdobij zna zelo dobro predvidevati in sestaviti plan, kljub temu pa jih spremljajo izzivi, na katere se lahko boljše pripravijo, in jih poskušajo tudi vnaprej predvidevati. Na podlagi analize raziskovalnih vprašanj smo v diskusiji podali nekaj predlogov.
Keywords:	načrtovanje, prodaja, BAKRA, d. o. o., PUMA, modna znamka
Place of publishing:	Maribor
Year of publishing:	2022
PID:	20.500.12556/DKUM-81949
COBISS.SI-ID:	115311363
Publication date in DKUM:	14.07.2022
Views:	812
Downloads:	125
Metadata:
Categories:	FOV
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Licences

License:	CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International

Link:	http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:	The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:	21.06.2022

Secondary language

Language:	English
Title:	SALES PLANNING OF BRAND PUMA IN COMPANY BAKRA D. O. O. KRANJ
Abstract:	In today's world, companies operate in a dynamic business environment. Which poses more and more challenges. It is therefore important that companies know how to plan, as this is the best way to avoid potential problems. We researched how the company BAKRA, d. o. o., is planning to sell the PUMA brand. We were interested in the special features and curiosities of selling a world-famous brand. And in what are the potential challenges and how the company is addressing them. In the theoretical part, with the help of domestic and foreign professional works, we presented the basics and importance of planning and sales. We also presented the product development and the course of distribution. In the research work we described the company BAKRA, d. o. o., and the PUMA brand. We presented how successful BAKRA, d. o. o., is compared to other PUMA distributors on the market. For the needs of research work, we interviewed employees of the company BAKRA, d. o. o., which are engaged in purchasing and sales operations. And with the buyer of the company BAKRA, d. o. o. From both interviews we compiled the answers as a whole and answered our research questions. BAKRA, d. o. o., he has a lot of experience and, based on sales plans from previous periods, knows how to anticipate and draw up a plan very well, but the company is still accompanied by challenges. Which they can prepare better for, and try to anticipate in advance. Based on the analysis of research questions, we made some suggestions in the discussion.
Keywords:	planning, sales, BAKRA, d. o. o., PUMA, fashion brand

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