Seo za video marketing na primeru YouTube-a

Vahter, Nuša

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Title:	Seo za video marketing na primeru YouTube-a
Authors:	ID Vahter, Nuša (Author) ID Sternad Zabukovšek, Simona (Mentor) More about this mentor...
Files:	UN_Vahter_Nusa_2022.pdf (2,03 MB) MD5: 4848B7C66CB116178204DBCAE2625DC5
Language:	Slovenian
Work type:	Bachelor thesis/paper
Typology:	2.11 - Undergraduate Thesis
Organization:	EPF - Faculty of Business and Economics
Abstract:	Konstantno spreminjajoče se okolje in tehnološki razvoj sta v zadnjih desetletjih popolnoma preusmerila potrošnjo, promocije in načine poslovanja. Marketing je z izumom interneta dosegel povsem nov obseg, kar je vodilo do pojava digitalnega marketinga. Zaradi veliko konkurence in prisotnosti ostalih podjetij na trgu je digitalna prisotnost podjetij postala ključen del njihovega obstoja in uspeha. Za pridobitev konkurenčne prednosti so podjetja uporabila in inkorporirala različne marketinške prijeme v svoje tržne strategije. Težava se pa skriva v tem, da je za mnoga podjetja preskok med tradicionalnim marketingom in digitalnim težak, saj se spopadajo s konstantnimi novostmi, novo tehnologijo, neizkušenim kadrom in ostalimi drugimi izzivi. V nalogi bomo predstavili digitalni marketing in kaj vse ta zajema. V nadaljevanju pa se bomo osredotočili na določen segment digitalnega marketinga, in sicer video marketing ter optimizacijo. Pri obeh temah bomo govorili o ključnih karakteristikah in raziskali, katera orodja so v današnjem času najbolj optimalna za uporabo v podjetjih. Za konec sledi še praktičen pregled vsebine video marketinga in optimizacije na primeru družabnega kanala YouTube. V nalogi bomo predstavili digitalni marketing in kaj vse ta zajema. V nadelavanju pa se bomo osredotočili na določen segment digitalnega marketinga in sicer video marketing ter optimizacijo. Pri obeh temah bomo govorili o ključnih karakteristikah in raziskali katera orodja so v današnjem času najbolj optimalna za uporabo v podjetjih. Za konec pa sledi še bolj praktičen pregled vsebine video marketing in optimizacije na primeru družabnega kanala YouTube.
Keywords:	digitalni marketing, video marketing, optimizacija (SEO), YouTube video marketing, SEO orodja, video marketing orodja.
Place of publishing:	[Maribor]
Publisher:	N. Vahter
Year of publishing:	2022
PID:	20.500.12556/DKUM-82323
UDC:	339.13:004
COBISS.SI-ID:	125831427
Publication date in DKUM:	17.10.2022
Views:	826
Downloads:	111
Metadata:
Categories:	EPF
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Licences

License:	CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International

Link:	http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:	The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:	14.08.2022

Secondary language

Language:	English
Title:	Seo for video marketing using YouTube as an example
Abstract:	The constantly changing environment and technological developments have completely reoriented consumption, promotions and ways of doing business in recent decades. Marketing has reached a whole new scale with the invention of the internet, leading to the emergence of digital marketing. Due to the high level of competition and the presence of other companies in the market, the digital presence of companies has become a key part of their existence and success. To gain competitive advantage, companies have used and incorporated different marketing approaches in their marketing strategies. The problem is that for many companies, the leap between traditional marketing and digital marketing is a difficult one, as they face constant innovation, new technology, inexperienced staff and other challenges. In this assignment, we will look at digital marketing and what it entails. In this session, we will focus on a specific segment of digital marketing, namely video marketing and optimisation. In both topics, we will discuss key characteristics and explore which tools are the most optimal for use in companies today. Finally, here's a more practical look at video marketing and optimisation, using the example of the YouTube social channel.
Keywords:	digital marketing, video marketing, optimisation (SEO), YouTube video marketing, SEO tools, video marketing tools.

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