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Title:Prenova celostne grafične podobe »Studio Alp« : diplomsko delo
Authors:ID Teršek, Valentina (Author)
ID Koren, Matej (Mentor) More about this mentor... New window
Files:.pdf UN_Tersek_Valentina_2022.pdf (5,43 MB)
MD5: B257CF9B6F302B7617950762F0B4540B
 
Language:Slovenian
Work type:Bachelor thesis/paper
Typology:2.11 - Undergraduate Thesis
Organization:FERI - Faculty of Electrical Engineering and Computer Science
Abstract:Namen diplomskega dela je predstaviti preoblikovanje celostne grafične podobe podjetja. V uvodnem delu sta seznanitev s teoretičnim ozadjem oblikovanja in preučitev procesa oblikovalskega razmišljanja. V glavnem delu so predstavljeni celostna grafična podoba in njeni elementi ter se analizira stari CGP in ugotovijo njegove pomanjkljivosti. V praktičnem delu se prikaže ustvarjanje nove identitete. Prenovljena CGP nadaljuje zgodbo stare korporativne identitete, vendar je vizualno nadgrajena, bolje predstavlja dejavnosti zavoda in je uporabniku prijaznejša. Ob koncu dela je predstavljen postopek oblikovanja novega logotipa, tiskovin, promocijskega gradiva in spletne strani.
Keywords:grafično oblikovanje, celostna grafična podoba, logotip
Place of publishing:Maribor
Place of performance:Maribor
Publisher:[V. Teršek]
Year of publishing:2022
Number of pages:1 spletni vir (1 datoteka PDF (X, 3114 f.))
PID:20.500.12556/DKUM-82384 New window
UDC:659.122/.126(043.2)
COBISS.SI-ID:134294787 New window
Publication date in DKUM:21.10.2022
Views:1037
Downloads:138
Metadata:XML DC-XML DC-RDF
Categories:KTFMB - FERI
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Licences

License:CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International
Link:http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:17.08.2022

Secondary language

Language:English
Title:»Studio Alp« Corporate Identity Renovation
Abstract:The purpose of this diploma thesis is to present the redesign of the company’s corporate identity (CI). The introductory part introduces the theoretical background of design and examines the design thinking process. The main part presents the overall graphic design and its elements, and analyzes the old CI and identifies its shortcomings. The practical part shows how to create a new identity. The redesigned CI continues the story of the old corporate identity, but is visually upgraded, better represents the institute's activities and is more user-friendly. At the end of the thesis, the process of designing the new logo, printed materials, promotional material and website is presented.
Keywords:graphic design, corporate identity, logo


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