Nakupovalne navade v času epidemije covid-19 in zadovoljstvo odjemalcev s spletnim nakupovanjem v Sloveniji

Fras, Luka

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Title:	Nakupovalne navade v času epidemije covid-19 in zadovoljstvo odjemalcev s spletnim nakupovanjem v Sloveniji
Authors:	ID Fras, Luka (Author) ID Rožman, Maja (Mentor) More about this mentor... ID Milfelner, Borut (Comentor)
Files:	MAG_Fras_Luka_2022.pdf (1,50 MB) MD5: 79EFB2AF5A94C2991B22AA9093D7D9E0
Language:	Slovenian
Work type:	Master's thesis/paper
Typology:	2.09 - Master's Thesis
Organization:	EPF - Faculty of Business and Economics
Abstract:	Živimo v svetu, kjer je elektronsko poslovanje eden izmed glavnih načinov poslovanja. S sodobno tehnologijo ter globalnim informativnim povezovanjem zajema elektronsko poslovanje vse od nakupovanja preko spleta, prodajo proizvodov in storitev ter najrazličnejše komunikacije. Zaradi te neodvisnosti je v času epidemije Covid-19 postala spletna prodaja samoumevni način zadovoljevanja potreb odjemalca. Covid-19 je imel pomemben vpliv na spletno trgovino po vsem svetu. Zaradi teh prilagoditev je spletna trgovina hitro rasla. Koronavirus je odjemalce usmeril k uporabi interneta in k svoji vsakodnevni rutini prisilil odjemalce, da nakupujejo preko spletne trgovine. Magistrsko nalogo smo razdelili na teoretični in empirični del. V teoretičnem delu smo proučili dejavnike vedenja odjemalcev, prikazali proces nakupnega vedenja ter se osredotočili na vedenjske odzive v času epidemije in sprememb nakupovalnih navad slovenskih odjemalcev. V nadaljevanju smo opisali dejavnike ter posledice zadovoljstva ter kot pomemben dejavnik opredelili koncept zaznane vrednosti in pričakovanja odjemalcev. V empirični raziskavi smo obravnavali rezultate izvedene ankete. Analizirali smo slovenske odjemalce in raziskali, kakšne so bile nakupovalne navade v času Covid-19. Prikazali smo dejstva, zakaj nekateri uporabniki (ne) kupujejo preko spleta, in pomembne dejavnike, ki vplivajo na odločitev o spletnem nakupovanju. Prikazali smo ugotovitve, ki so za odjemalce ključnega odločitvenega pomena. Prav tako smo ugotovili razloge za zadovoljstvo s spletnim nakupovanjem slovenskih odjemalcev. V skladu z ugotovljenimi podatki bomo podali tudi ustrezno kritično oceno.
Keywords:	Vedenje odjemalcev, zadovoljstvo odjemalcev, nakupovalne navade, COVID-19
Place of publishing:	[Maribor
Publisher:	L. Fras
Year of publishing:	2022
PID:	20.500.12556/DKUM-82795
UDC:	658.89:004.738.5
COBISS.SI-ID:	127314691
Publication date in DKUM:	27.10.2022
Views:	986
Downloads:	162
Metadata:
Categories:	EPF
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Licences

License:	CC BY 4.0, Creative Commons Attribution 4.0 International

Link:	http://creativecommons.org/licenses/by/4.0/
Description:	This is the standard Creative Commons license that gives others maximum freedom to do what they want with the work as long as they credit the author.
Licensing start date:	02.09.2022

Secondary language

Language:	English
Title:	Shopping habits during the covid-19 pandemic and customer satisfaction with online shopping in Slovenia
Abstract:	We live in a world where e-commerce is one of the main ways of doing business. A combination of modern technology and global connectedness, e-commerce includes everything from online shopping and selling products and services to a wide range of communications. Its independent character has made online sales a standard way of meeting customer needs during the COVID-19 pandemic. COVID-19 has had a significant impact on global online commerce. As a result, online trade grew rapidly. The Coronavirus drove clients to the Internet and forced them to shop online as part of their daily routine. The master's thesis is divided into a theoretical and an empirical part. In the theoretical part, we examined the factors of customer behaviour, explained the process of purchase behaviour, and focused on behavioural responses during the epidemic and the changes in the purchasing habits of Slovenian customers. We then described the factors and consequences of satisfaction and defined the concept of perceived value and customer expectations as important factors. The empirical study looked at the results of our survey. We analysed Slovenian customers and their shopping habits during the COVID-19 pandemic. We showed why some users shopped or did not shop online and the critical factors influencing their decision to shop online. We listed the findings that were of crucial decision-making importance for customers. In addition, we identified the reasons for satisfaction with online shopping among Slovenian customers. In line with the findings, we also provided a corresponding critical assessment.
Keywords:	Customer behaviour, customer satisfaction, shopping habits, COVID-19

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