Vpliv socialnih omrežij na oskrbovalne verige

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Title:	Vpliv socialnih omrežij na oskrbovalne verige
Authors:	ID Eržen, Tjaša (Author) ID Mežnar, Dušan (Mentor) More about this mentor...
Files:	MAG_Erzen_Tjasa_2022.pdf (1,79 MB) MD5: E2FAAA5826E3B7EB242060BB4FBB1590
Language:	Slovenian
Work type:	Master's thesis/paper
Typology:	2.09 - Master's Thesis
Organization:	FOV - Faculty of Organizational Sciences in Kranj
Abstract:	Socialna omrežja nas vsakodnevno spremljajo tako v privatnem življenju kot tudi na delovnem mestu. Različne platforme ne ponujajo samo združevanja ljudi s podobnimi interesi, ampak tudi prostor za oglaševanje različnim podjetjem. Podjetja tako lahko stopijo v kontakt s potrošniki in dobijo povratne informacije o njihovih izdelkih oziroma storitvah, lahko pa jih uporabljajo tudi za prodajo. Pri tem jim pomagajo tudi influencerji z zanimivim promoviranjem izdelkov in prikazom teh izdelkov v vsakdanjem življenju. Potrošnikom tako na prijazen in nevsiljiv način pokažejo izdelke in jih nagovorijo k nakupu. Pot do nekega izdelka, da ga lahko influencerji promovirajo, pa ni tako lahka in zajema več členov v oskrbovalni verigi. Zavedati se moramo, da je vsak izdelek narejen iz surovin, ki jih je potrebno predelati in nato transportirati, da lahko pridejo na police trgovin, kjer jih je možno kupiti. Celoten proces je poln raznih zapletov, ki se lahko zgodijo kjer koli. Pri tem je seveda pomembna dobra komunikacija med vsemi deležniki v oskrbovalni verigi, ki se lahko le na ta način poskušajo izogniti težavam oziroma se lahko nanje bolje pripravijo.
Keywords:	Oskrbovalna veriga, socialna omrežja, influencerji, oblačila.
Place of publishing:	Maribor
Year of publishing:	2022
PID:	20.500.12556/DKUM-82831
COBISS.SI-ID:	131173635
Publication date in DKUM:	28.11.2022
Views:	889
Downloads:	165
Metadata:
Categories:	FOV
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Licences

License:	CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International

Link:	http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:	The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:	05.09.2022

Secondary language

Language:	English
Title:	Social media influence on supply chain
Abstract:	Social networks accompany us every day both in our private lives and at work. Different platforms offer not only the gathering of people with similar interests but also space for advertising to different companies. Companies can thus come into contact with consumers and get feedback about their products or services They can also use them for sales. Influencers also help them with this by promoting products interestingly and displaying these products in everyday life. They show the products to consumers in a friendly and non-intrusive way and persuade them to purchase. However, the path to a product so that influencers can promote it is not so easy and includes several links in the supply chain. We must be aware that every product is made from raw materials which must be processed and then transported so that only then they can reach the store shelves where consumers can buy them. The road to get here is not easy and is full of different complications that can happen anywhere. In the process, of course, good communication between all stakeholders in the supply chain is important. Only in this way, they can try to avoid problems or better prepare for them.
Keywords:	Supply chain, social networks, influencers, clothing.

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