| Title: | Nativno oglaševanje na družbenih omrežjih : diplomsko delo |
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| Authors: | ID Varga, Lara (Author)
ID Tomažič, Tina (Mentor) More about this mentor... 
ID Pavlič, Jani (Comentor) |
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| Files: |  UN_Varga_Lara_2022.pdf (3,40 MB)
MD5: D21DD086AB27B7B3C5FB54D075C54A90
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| Language: | Slovenian |
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| Work type: | Bachelor thesis/paper |
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| Typology: | 2.11 - Undergraduate Thesis |
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| Organization: | FERI - Faculty of Electrical Engineering and Computer Science
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| Abstract: | V diplomskem delu smo se ukvarjali z nativnim oglaševanjem na družbenih omrežjih. Natančneje smo raziskovali oblike nativnih oglasov na Instagramu, ki imajo veliko vlogo v oglaševalskih kampanjah. Raziskali smo, kakšna je regulativa nativnih oglasov Sloveniji, in z analizo nativnih objav na Instagramu opredelili, kakšne oblike nativnih oglasov se pojavljajo v Sloveniji. Analizirali smo objave, ki oglašujejo blagovne znamke iz prehrambne industrije v Sloveniji, natančneje živilski trgovini Spar in Lidl. |
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| Keywords: | nativno oglaševanje, Instagram, družbena omrežja, vplivneži |
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| Place of publishing: | Maribor |
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| Place of performance: | Maribor |
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| Publisher: | [L. Varga] |
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| Year of publishing: | 2022 |
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| Number of pages: | 1 spletni vir (1 datoteka PDF (VI, 48 f.)) |
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| PID: | 20.500.12556/DKUM-82977 |
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| UDC: | 659.1:077.5(043.2) |
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| COBISS.SI-ID: | 140717315 |
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| Publication date in DKUM: | 25.10.2022 |
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| Views: | 1040 |
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| Downloads: | 110 |
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| Metadata: |    |
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| Categories: | KTFMB - FERI
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