Twitter v Web 2.0: politično komuniciranje : diplomsko delo

Salemovič, Rok

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Title:	Twitter v Web 2.0: politično komuniciranje : diplomsko delo
Authors:	ID Salemovič, Rok (Author) ID Žilič Fišer, Suzana (Mentor) More about this mentor... ID Čakš, Peter (Comentor)
Files:	UN_Salemovic_Rok_2022.pdf (4,73 MB) MD5: 485FA1EF18AFBC0C5F17B95EBAE6E83E
Language:	Slovenian
Work type:	Bachelor thesis/paper
Typology:	2.11 - Undergraduate Thesis
Organization:	FERI - Faculty of Electrical Engineering and Computer Science
Abstract:	Prihod Spleta 2.0 in novih aplikacij je v marsičem spremenil način komuniciranja. Sprva je bil splet le politično orodje, ki je ponujalo možnosti za informiranje občinstva, čez čas pa se je začel uporabljati tudi za komunikacijo z občinstvom. Pri političnem komuniciranju gre predvsem za namere pošiljateljev, da bi vplivali na politično okolje. Storitve mikroblogiranja, kot je Twitter, naj bi imele potencial za povečanje politične udeležbe. Twitter je s svojim zmogljivim mehanizmom za širjenje informacij idealna platforma za politike in jim omogoča preprosto in hitro širjenje informacij ter političnega mnenja. Obamova zmaga na predsedniških volitvah leta 2008 v svetu političnega komuniciranja predstavlja zmago digitalnega nad analognim. Trump pa je s Twitterjem nedvomno vzpostavil novo metodo političnega komuniciranja. V diplomskem delu analiziramo politično komunikacijo slovenskih in ameriških politikov na Twitterju. V analizo smo vključili predsednika stranke SDS Janeza Janšo, predsednika RS Boruta Pahorja, nekdanjega predsednika ZDA Baracka Obamo in trenutnega predsednika ZDA Joeja Bidena. Ugotovili smo, da najpogosteje Twitter uporablja Janez Janša, najmanj pa Barack Obama. Prav tako Janša tvite največkrat tudi obogati z dodatki, kot so ključniki, omembe, slike in povezave, najmanj pa Joe Biden, ki pa v svojih tvitih uporablja največ videoposnetkov med vsemi politiki, ki smo jih vključili v analizo. V okviru diplomske naloge smo pripravili tudi vprašalnik, ki smo ga posredovali v Kabinet predsednika RS, Boruta Pahorja in predstavili njegove odgovore. Na podlagi izvedene ankete smo ugotovili, da v Sloveniji politične vsebine na Twitterju spremlja 15 odstotkov vseh anketirancev, v ZDA pa 9.
Keywords:	Twitter, Web 2.0, politično komuniciranje, splet
Place of publishing:	Maribor
Place of performance:	Maribor
Publisher:	[R. Salemovič]
Year of publishing:	2022
Number of pages:	1 spletni vir (1 datoteka PDF (XIII, 108 f.))
PID:	20.500.12556/DKUM-83030
UDC:	[323.23:004.774.1]:316.77(043.2)
COBISS.SI-ID:	140369923
Publication date in DKUM:	25.10.2022
Views:	906
Downloads:	98
Metadata:
Categories:	KTFMB - FERI
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Licences

License:	CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International

Link:	http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:	The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:	13.09.2022

Secondary language

Language:	English
Title:	Twitter in the Web 2.0: political communication
Abstract:	The arrival of Web 2.0 and new communication tools has changed the way we communicate in many ways. At first, the web was just a political tool, offering opportunities to inform audiences, but over time it has also begun to be used to communicate or to interact with audiences. Political communication is primarily about the intentions of the senders to influence the political environment. Microblogging services such as Twitter have the potential to increase political participation. Twitter, with its powerful information dissemination mechanism, is an ideal platform for politicians, allowing them to disseminate information and political opinion quickly and easily. In the world of political communication, Obama's victory in the 2008 presidential election represents the triumph of the digital over the analogue. However, there is no doubt that Trump used Twitter to establish new methods of political communication. In this thesis we analyze the political communication of Slovenian and American politicians on Twitter. The analysis includes the President of the SDS party Janez Janša, the President of the Republic of Slovenia Borut Pahor, the former US President Barack Obama and the current US President Joe Biden. We found out that among all of them, Mr. Janez Janša is the one who uses Twitter most frequently, while Mr. Barack Obama is the one who uses it the least. Mr. Janša in his tweets also usually adds hashtags, mentions, images, links, and videos. Furthermore, Joe Biden is the one who adds videos to his tweets most often among all analyzed politicians. As part of the thesis, we also prepared a questionnaire, which we forwarded to the office of the President of the Republic of Slovenia, Borut Pahor, and presented his answers. Based on the survey we conducted, we found out that 15% of all respondents in Slovenia follow political content on Twitter, compared to 9% in the US.
Keywords:	Twitter, Web 2.0, political communication, internet

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