Analiza strukture tržnih poti izbranih kmetij v vzhodno kohezijski regiji : diplomsko delo

Ivanuša, Jan

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Title:	Analiza strukture tržnih poti izbranih kmetij v vzhodno kohezijski regiji : diplomsko delo
Authors:	ID Ivanuša, Jan (Author) ID Borec, Andreja (Mentor) More about this mentor...
Files:	VS_Ivanusa_Jan_2022.pdf (1,88 MB) MD5: 042C892A0F29A4912C2A1713142392D5
Language:	Slovenian
Work type:	Bachelor thesis/paper
Typology:	2.11 - Undergraduate Thesis
Organization:	FKBV - Faculty of Agriculture and Life Sciences
Abstract:	V okviru diplomskega dela obravnavali tržne poti kmetij, pretežno na gorskem območju vzhodnega Pohorja. V okviru izvedenega intervjuva smo pridobili podatke o tržnih poteh, ki vključujejo lokacijo kmetije, primarno kmetijsko dejavnost, dopolnilno dejavnost, razpoložljivo delovno silo, ponudbo pridelkov in izdelkov na kmetiji, način prodaje slednjih in vključenost v sheme kakovosti in blagovne znamke. Rezultati so pokazali, da kmetije svoje pridelke oziroma izdelke najpogosteje prodajajo na domu. Na prodajo ima največji vpliv količina pridelka, ki je povezana z velikostjo kmetije in njenimi proizvodnimi zmožnostmi. Na izbiro tržnih poti ima pomembno vlogo cestna povezanost oz. dostopnost trga. Pomembno možnost za dopolnilni prihodek gorskim kmetijam predstavlja turistična dejavnost, ki je tudi najpogostejša oblika dopolnilne dejavnosti med analiziranimi kmetijami. Turistična dejavnost predstavlja dobro priložnost za prodajo pridelkov in izdelkov na kmetiji.
Keywords:	Tržna pot, prodaja, sheme kakovosti
Place of publishing:	Maribor
Place of performance:	Maribor
Publisher:	[J. Ivanuša]
Year of publishing:	2022
Number of pages:	IX, 37 f., [2] f. pril.
PID:	20.500.12556/DKUM-83040
UDC:	631.1:339.13(043.2)=163.6
COBISS.SI-ID:	123068419
Publication date in DKUM:	03.10.2022
Views:	871
Downloads:	59
Metadata:
Categories:	FKBV
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Licences

License:	CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International

Link:	http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:	The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:	14.09.2022

Secondary language

Language:	English
Title:	Market route structure analysis of selected farms in the eastern cohesion region
Abstract:	The thesis, focus on the analysis of market routes selections of individual farms, especially in the mountainous area of eastern Pohorje. In the conducted interview, important data of market routes were colected, which included the location of the farm, primary agricultural activity, supplementary activity, available workforce, offer of crops and products on the farm, the way of selling the latter and the involvement in quality and brand schemes. The results showed that farms most often sell their produce or products at home. The biggest influence on this is the amount of the crop, which is related to the size of the farm and its production capabilities. Road connectivity also plays an important role in the choice of market routes, as well as market accessibility in smaller urban centers. An important possibility of supplementary income for mountain farms is tourism, which is the most common form of supplementary activity, among the analyzed farms. Tourism is also a good opportunity to sell produce and products on the farm.
Keywords:	market route, sale, quality schemes

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