Marketinško komuniciranje v salonu Fascia Center

Merc, Monika

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Title:	Marketinško komuniciranje v salonu Fascia Center
Authors:	ID Merc, Monika (Author) ID Završnik, Bruno (Mentor) More about this mentor...
Files:	MAG_Merc_Monika_2023.pdf (4,36 MB) MD5: F4312A65F460B2C86ADBE2622241F432
Language:	Slovenian
Work type:	Master's thesis/paper
Typology:	2.09 - Master's Thesis
Organization:	EPF - Faculty of Business and Economics
Abstract:	Marketinško komuniciranje, kot skupek orodij za povezovanje ponudnikov s potrošniki, v današnjem času predstavlja velik pomen za uspešnost organizacije. Marketinško komuniciranje, h kateremu prištevamo oglaševanje, odnose z javnostmi, osebno prodajo, pospeševanje prodaje ter neposredno trženje, mora biti glede na organizacijo ter njeno ciljno skupino premišljeno sestavljeno in organizirano. Organizacija mora glede na svoje cilje izbrati primeren kanal ali dva, v katerega se bo osredotočila s svojo trženjsko strategijo ter pri katerem lahko doseže največ ljudi iz svoje ciljne skupine. V magistrskem delu smo se osredotočili na raziskavo marketinškega komuniciranja storitvenega podjetja Fascia Center, kjer ponujajo storitve za nego telesa. S teoretičnim delom želimo predstaviti komuniciranje, različne vrste marketinških komunikacijskih orodij in pripravo dobre marketinške strategije. V empiričnem delu je s pomočjo intervjuja ter ankete predstavljeno podjetje, njihove storitve, poslovanje, na podlagi anketiranja njihovih uporabnikov storitev smo opravili tudi raziskavo.
Keywords:	marketinško komuniciranje, oglaševanje, marketing, družbena omrežja, ciljno občinstvo, promocija, manualna terapija, estetika, masažni salon, odnosi z javnostmi, pospeševanje prodaje.
Place of publishing:	Maribor
Publisher:	M. Merc
Year of publishing:	2023
PID:	20.500.12556/DKUM-83520
UDC:	659.3
COBISS.SI-ID:	142526467
Publication date in DKUM:	21.02.2023
Views:	920
Downloads:	342
Metadata:
Categories:	EPF
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Licences

License:	CC BY 4.0, Creative Commons Attribution 4.0 International

Link:	http://creativecommons.org/licenses/by/4.0/
Description:	This is the standard Creative Commons license that gives others maximum freedom to do what they want with the work as long as they credit the author.
Licensing start date:	09.12.2022

Secondary language

Language:	English
Title:	Marketing communication in Fascia Center
Abstract:	Marketing communication, as a set of tools for connecting providers with consumers, is nowadays of great importance for the success of the organization. Marketing communications to which we count; advertising, public relations, personal selling, sales promotion, and direct marketing must be carefully organized according to the organization and its target group. Depending on its goals, the organization must choose a suitable channel or two in which to focus its marketing strategy and where it can reach the most people from its target group. In the master's thesis, we focused on the research of marketing communication of the service company Fascia Center, which offers body care services. In the theoretical part, we want to present communication, different types of marketing communication tools, and the preparation of a good marketing strategy. In the empirical part, we will present the company, its services, operations, and conduct research based on their marketing communication with the help of an interview and a survey.
Keywords:	marketing communication, advertising, marketing, social networks, target audience, promotion, manual therapy, statics, massage salon, public relations, sales promotion

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