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Title:Konkurenčnost fitnesa fit13
Authors:ID Pajnik, Sandra (Author)
ID Marič, Miha (Mentor) More about this mentor... New window
Files:.pdf UN_Pajnik_Sandra_2023.pdf (827,66 KB)
MD5: FBDA6FD999A8D905341C60C5A98DAF07
 
Language:Slovenian
Work type:Bachelor thesis/paper
Typology:2.11 - Undergraduate Thesis
Organization:FOV - Faculty of Organizational Sciences in Kranj
Abstract:Konkurenca v panogi fitnesa je največja ovira za rast poslovnega subjekta. Z dobro strategijo, analizami in raziskavami je mogoče tudi to oviro premagati in izboljšati poslovanje podjetja, pri tem si mora to prizadevati k rasti in razvoju ter na konkurenco gledati kot motivacijski dejavnik za izboljšave. Za podjetje je zelo pomembno ugotoviti, kako pridobiti konkurenčno prednost v današnji panogi fitnesa, ve pa, da mora sočasno poskrbeti tudi za svoje zaposlene. Močan dejavnik razvoja te panoge je bil izbruh pandemije covida-19 leta 2020, ta je močno vplivala na vse ponudnike fitnesa v omenjenem letu in v naslednjih nekaj letih.
Keywords:konkurenčnost, fitnes, strateško odločanje, zadovoljstvo, stranka, cena
Place of publishing:Maribor
Year of publishing:2023
PID:20.500.12556/DKUM-83991 New window
COBISS.SI-ID:151453187 New window
Publication date in DKUM:09.05.2023
Views:696
Downloads:86
Metadata:XML DC-XML DC-RDF
Categories:FOV
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Licences

License:CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International
Link:http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:24.03.2023

Secondary language

Language:English
Title:Competitiveness of fitness fit13
Abstract:Competition in the fitness industry is the biggest barrier to business growth. With a good strategy, analysis and research, it is also possible to overcome this barrier and improve the performance of the company, which must strive to grow and develop and see competition as a motivating factor for improvement. For a company, it is very important to figure out how to gain a competitive advantage in today's fitness industry, but it also knows that it has to look after its employees at the same time. The outbreak of the covida-19 pandemic in 2020 was a strong factor in the development of the industry and had a major impact on all fitness providers in that year and in the following few years.
Keywords:competitiveness, fitness, strategic decision-making, satisfaction, customer, price


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