Informacijske tehnologije za urejanje vsebin digitalnega marketinga

Šilak, Špela

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Title:	Informacijske tehnologije za urejanje vsebin digitalnega marketinga
Authors:	ID Šilak, Špela (Author) ID Bobek, Samo (Mentor) More about this mentor...
Files:	MAG_Silak_Spela_2023.pdf (2,58 MB) MD5: 3B77AC3513829368C0374BE906B441AB
Language:	Slovenian
Work type:	Master's thesis/paper
Typology:	2.09 - Master's Thesis
Organization:	EPF - Faculty of Business and Economics
Abstract:	Vsebinski marketing je eden izmed strateških pristopov, ki ga podjetja vse bolj uporabljajo v svojem poslovanju. Preko tega želijo svoje potencialne odjemalce privabiti in jih vključiti v ciljno občinstvo. Dandanes, ko smo skoraj vsak dan soočeni z različnimi promocijami izdelkov oziroma reklamami po oglasnih panojih, na televiziji, družbenih omrežjih, po elektronski pošti, se je vsebinski marketing izkazal za boljšo strategijo. Ta nam je omogočil skleniti pomenljive odnose s potencialnimi odjemalci. Tako se tukaj namesto promoviranja izdelka oziroma storitve pojavlja vsebina s pomembnim sporočilom. Le-to pomeni za potencialne odjemalce dodatno vrednost , saj ima poučno, zabavno ali navdihujočo vsebino, ki neposredno ne prodaja ničesar. Preko takšne vsebine se v prvi vrsti ustvarjajo vezi oziroma odnosi s potencialnimi odjemalci, kjer se podjetje lahko postavi v vlogo zaupanja vredno in avtoritativno znotraj njene panoge. Prav tako se lahko razvije takšna vsebina, ki obravnava specifične probleme in izzive, ki lahko pomagajo bralcem.
Keywords:	Informacijske tehnologije, digitalni marketing, urejanje, vsebina, orodja digitalnega marketinga.
Place of publishing:	Maribor
Publisher:	Š. Šilak
Year of publishing:	2023
PID:	20.500.12556/DKUM-84788
UDC:	339.13:004
COBISS.SI-ID:	167844867
Publication date in DKUM:	10.10.2023
Views:	462
Downloads:	66
Metadata:
Categories:	EPF
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Licences

License:	CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International

Link:	http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:	The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:	24.07.2023

Secondary language

Language:	English
Title:	Information technologies for digital content marketing
Abstract:	Content marketing is one of the strategic approaches that companies are increasingly using while doing their business. They use that content to attract and engage their potential customers. Nowadays when we are constantly surrounded by promotions and advertisements of various products and services, through billboards, television, social media, via e-mails. Content marketing has proven to be a better and more customer-friendly tactic. It enabled companies to establish meaningful relationships with potential customers. Here instead of promoting a product or service, it is a content that provides meaningful message. That is either of educational, entertaining, or inspiring content, which does not directly sell anything. It is primarily through such content that link a company and customers together. The company can, in that way, position itself as a trusted and authoritative company within their industry. It can also develop content, which addresses specific problems and challenges the readers.
Keywords:	Information technologies, digital marketing, editing, content, digital marketing tools

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