Vpliv spolnih stereotipov na vlogo žensk v medkulturnih poslovnih pogajanjih

Florjančič, Neva

| | SLO | ENG | Cookies and privacy

Bigger font | Smaller font

First page > Show document

Show document

Title:	Vpliv spolnih stereotipov na vlogo žensk v medkulturnih poslovnih pogajanjih
Authors:	ID Florjančič, Neva (Author) ID Nedelko, Zlatko (Mentor) More about this mentor...
Files:	UN_Florjancic_Neva_2023.pdf (976,20 KB) MD5: 2D8FDBFA7250C8032846C8EEC500C746
Language:	Slovenian
Work type:	Bachelor thesis/paper
Typology:	2.11 - Undergraduate Thesis
Organization:	EPF - Faculty of Business and Economics
Abstract:	Kljub ogromnemu družbenemu napredku so v današnjem času še vedno prisotni spolni stereotipi, ki posegajo na vsa področja našega osebnega življenja. Spolni stereotipi se v večini oblikujejo na podlagi tradicionalnih norm, kar posledično vpliva na vedenje, pričakovanja in vloge, povezane s spolom. V veliki meri so še vedno prisotni v poslovnem svetu, kjer so jim že dolgo časa podvržene predvsem ženske. V poslovnem okolju se srečujemo s situacijami, ki zahtevajo učinkovito reševanje konfliktov, doseganje sporazumov in uresničevanje ciljev, zaradi česar pogajanja postajajo ključna komunikacijska orodja za številna podjetja. V procese pogajanj pa pogosto nezavedno vpletamo prav tako spolne stereotipe, ki oblikujejo napačno percepcijo vlog in avtoritete ter vplivajo na vedenja udeležencev. Posledično se predvsem ženske pogajalke soočajo s preziranjem, podcenjevanjem njihovih kompetenc, pomanjkanjem enakih možnosti in dokazovanjem svoje usposobljenosti. Ker je razumevanje vpliva teh stereotipov ključno za razvoj potrebnih ukrepov in strategij, ki bi spodbujali enakost med spoloma in izboljšali položaj ženskih pogajalk, smo se odločili v diplomskem delu raziskovati, kaj so pogajanja ter kako potekajo in kaj so spolni stereotipi ter njihov vpliv na proces pogajanj. Osredotočili smo se na tri države, Švedsko, Japonsko in Slovenijo ter podrobneje analizirali njihovo kulturo, poslovni bonton, poslovne običaje, pogajanja ter položaj žensk v poslovnem svetu. Navedenemu je sledila primerjava ženskih pogajalk v omenjenih državah. Zastavili smo si še štiri raziskovalna vprašanja, s katerimi smo si prizadevali izvedeti ali imajo ženske na Švedskem močno vlogo v pogajanjih ali so na Japonskem prisotne razlike med moškimi in ženskimi pogajalci ter ali so ženske v Sloveniji zapostavljene v procesu pogajanj in ali se razlikujejo verbalna ter neverbalna komunikacija, pogajalske taktike in cilji žensk v teh treh državah. Ugotovili smo, da spolni stereotipi negativno vplivajo na ženske v pogajanjih. Na podlagi stereotipov se od njih pričakuje, da bodo kooperativne, prijazne in sočutne ter da se ne bodo samopromovirale, kar pa za njih predstavlja oviro. Če se ženske pogajalke ne držijo pripisanega stereotipnega vedenja, jih doletijo razne posledice v karieri. Pri primerjavi ženskih pogajalk, smo največjo razliko med državami opazili pri vlogi žensk v pogajalski skupini, kjer ženske na Švedskem zavzemajo močno vlogo, zaradi nizke prisotnosti stereotipov, na Japonskem ženske redko sodelujejo v pogajanjih, saj je tam prisotna patriarhalna mentaliteta, v Sloveniji pa imajo ženske bolj sodelovalno vlogo, zaradi še vedno navzočih nekaterih razlik med spoloma. Vse ženske uporabljajo spoštljive govorne vzorce, so potrpežljive, emotivne in posredne ter se morajo držati predpisanega neverbalnega vedenja kulture države. Poslužujejo se empatičnih in sodelovalnih pogajalskih taktik in se zavzemajo za dolgoročne odnose, doseganje dolgoročnih koristi ter so naklonjene sodelovanju in sklepanju kompromisov.
Keywords:	Pogajanja, spolni stereotipi, ženske, Švedska, Japonska, Slovenija
Place of publishing:	Maribor
Publisher:	N. Florjančič
Year of publishing:	2023
PID:	20.500.12556/DKUM-85322
UDC:	005.574-055.2
COBISS.SI-ID:	167487747
Publication date in DKUM:	09.10.2023
Views:	520
Downloads:	116
Metadata:
Categories:	EPF
:	Copy citation

Average score:	(0 votes)
Your score:	Voting is allowed only for logged in users.
Share:

Hover the mouse pointer over a document title to show the abstract or click on the title to get all document metadata.

Licences

License:	CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International

Link:	http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:	The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:	26.08.2023

Secondary language

Language:	English
Title:	The influence of gender stereotypes on the role of women in intercultural business negotiations
Abstract:	Despite today's social progress, gender stereotypes still remain present, affecting all areas of our personal life. Gender stereotypes are mostly formed on the basis of traditional norms, which affects behavior, expectations and roles related to gender. To large extent, they are still present in the business world, where mainly women have been subjected to them for a long time. In the business world, we encounter situations that require effective conflict resolution, reaching agreements and achieving goals, which makes negotiations a key communication tool for many companies. We often unconsciously involve gender stereotypes in negotiations processes, which form a false perception of roles and authority and influence the behavior of the participants. As a result, especially female negotiators face contempt, underestimation of their competences, lack of equal opportunities and proof of their abilities. Since understanding the impact of these stereotypes is key to the development of the necessary measures and strategies that would promote gender equality and improve the position of female negotiators, we decided to research in our thesis what negotiations are, we decided to research in our thesis what negotiations and how they take place , as well as what gender stereotypes are and their impact on negotiation process. We also focused on three countires, Sweden, Japan and Slovenia, and analyzed in more detail their culture, business etiquette, business customs, negotiations and the position of women in the business world. This was followed by a comparison of women's negotiations in the mentioned countries. We also set up four questions with which we sought to find out whether women in Sweden play a strong role in negotiations, whether there are differences between male and female negotiators in Japan, whether women in Slovenia are neglected in the negotiation process and whether verbal and non-verbal communication, negotiation tactics and goals of women differ in these three countries. We found that gender stereotypes have a negative effect on women in negotiations. Based on stereotypes, they are expected to be cooperative, kind and compassionate and not self-promoting, which is a barrier for them. If female negotiators do not adhere to the ascribed stereotypical behavior, they face various consequences in their careers. When comparing female negotiators, the biggest difference between the countries was observed in the role of women in the negotiation group, where women in Sweden play a strong role due to the low presence of stereotypes, in Japan women rarely participate in negotiations, as there is patriarchal mentality, while in Slovenia women have more a collaborative role, due to the still present inequalities between the sexes. All women use respectful speech patterns, are patient, emotional and indirect and must adhere to the prescribed non-verbal behavior of the country's culture. They use empathic and cooperative negotiation tactics and are committed to long-term relationships, achieving long-term benefits, and are inclined to cooperate and compromise.
Keywords:	Negotiations, gender stereotypes, women, Sweden, Japan, Slovenia

Comments

Leave comment

You must log in to leave a comment.

Comments (0)

0 - 0 / 0

There are no comments!

Back