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Title:Mnenja študentov o uporabi umetne inteligence ChatGPT v študijskem procesu
Authors:ID Pauko, Manja (Author)
ID Pisnik, Aleksandra (Mentor) More about this mentor... New window
Files:.pdf UN_Pauko_Manja_2023.pdf (2,25 MB)
MD5: EF25B5BC428523E434A69D0EB5465F99
 
Language:Slovenian
Work type:Bachelor thesis/paper
Typology:2.11 - Undergraduate Thesis
Organization:EPF - Faculty of Business and Economics
Abstract:Diplomska naloga predstavlja raziskovanje mnenj študentov o uporabi umetne inteligence ChatGPT v študijskem procesu. Namen diplomske naloge je raziskati pomen in vlogo umetne inteligence tako v študijskem procesu, kot tudi v marketingu. Znanje smo želeli poglobiti z različnimi teorijami, mišljenji in predikcijami mnogih akademikov, predvsem tujih, kjer je morda proces sprejemanja tehnologije nekoliko hitrejši. V središče pozornosti nismo postavljali le koristi, prednosti in pozitivnih vplivov umetne inteligence ChatGPT na študijski proces in marketing. Prav tako smo se osredotočali na slabosti, nevarnosti in potencialne pasti na katere bi naj bili pozorni. Temelj diplomske naloge predstavlja bogat teoretični vzvod teorij in znanj, podkrepili pa smo ga tudi z realnimi rezultati anket študentov o njihovem mišljenju uporabe umetne inteligence ChatGPT tekom njihovega študijskega procesa.
Keywords:ChatGPT, umetna inteligenca, marketing, študijski proces, socialna omrežja
Place of publishing:Maribor
Publisher:M. Pauko
Year of publishing:2023
PID:20.500.12556/DKUM-85390 New window
UDC:004.8-057.875
COBISS.SI-ID:168530435 New window
Publication date in DKUM:16.10.2023
Views:827
Downloads:393
Metadata:XML DC-XML DC-RDF
Categories:EPF
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Licences

License:CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International
Link:http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:29.08.2023

Secondary language

Language:English
Title:Student's opinions on the use of artificial intelligence ChatGPT in the study process
Abstract:The thesis presents an exploration of students' opinions on the use of ChatGPT artificial intelligence in the study process. The aim of this thesis is to explore the importance and role of artificial intelligence in the study process as well as in marketing. We wanted to deepen our knowledge with the different theories, thoughts and predictions of many academics, especially foreign ones, where the process of technology adoption may be a little faster. We have not only focused on the benefits, advantages and positive impacts of ChatGPT AI on the study process and marketing. We also focused on the weaknesses, dangers and potential pitfalls to look out for. The thesis is based on a rich theoretical leveraging of theories and knowledge, and supported by real results from surveys of students' perceptions of their use of ChatGPT AI during their studies.
Keywords:ChatGPT, artifiacl intelligence, marketing, study process, social media


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